Meet Maggie Lusk, Founder at Saela Sync and Women In Tech Judge 2026

Tell us about yourself

 

I’m Maggie, a founder and operator whose building journey started from my own experience navigating health questions that didn’t have clear answers, like so many women do. I became deeply curious about how women’s bodies actually work in real life, especially when it comes to energy, performance, and how biology changes day to day.

Over time, that curiosity turned into a desire to build systems that help women feel more informed, capable, and supported, rather than confused or dismissed. I’ve spent my career working at the intersection of systems, technology, and people, and I’m motivated by creating tools that respect real human experience.

 

Saela

 

Tell us about your company

 

I’m building a platform that permanently changes how women navigate their day-to-day lives by aligning how they work, train, recover, and care for themselves with their actual biology. It’s a privacy-first, adaptive intelligence system that helps women understand what their bodies need in real time, rather than relying on population averages or one-size-fits-all advice. At its core, the product turns daily signals into clarity, so women can make better decisions with confidence instead of guesswork.

 

 

What advice do you have for companies entering the Top 50 Women in Tech 2026?

 

Lead with emotional intelligence as much as technical excellence. The strongest companies aren’t just solving hard problems, they’re deeply aware of the people they’re solving them for. That means paying attention to lived experience, behavior, and nuance, not just metrics and milestones.

Be honest about where you are as a company, what you don’t know yet, and what you’re learning in real time. That self-awareness builds trust, and trust compounds faster than almost anything else.

 

How do you suggest entrants should stand out from the crowd?

 

Clarity is everything. Stand out by being clear as water about what you’re building, who it’s for, and why it matters right now. This means explaining your company in plain language and making it obvious why your approach is different and inevitable. The same applies to your founder story.

Be clear about the insight that led you to build what you’re building and why you’re the right person to do it. Authenticity and clarity create momentum that no amount of polish can replace.

 

Any final thoughts?

 

Women-led companies are the future and should never ask for permission to take up space. The more women build with long-term ambition, the faster the ecosystem shifts and creates opportunities for more women to build and lead.

Recognition opportunities matters because they change what people believe is possible and worth backing.