A Chat with Judit Mora, CEO and Co-Founder at Nuumad

Health tech doesn’t need more code – it needs more empathy. At Nuumad, we’re using human centred design to turn fragmented pharmacy services into meaningful, continuous care.

Tell us about Nuumad

Nuumad is a UK health tech startup focused on transforming how pharmacies deliver services through a digital SaaS platform. We help pharmacies manage and deliver services more effectively by bringing together technology, healthcare, and human centred design – turning the complex into simple, fast and efficient workflows.

What drives Nuumad is the belief that technology should genuinely support people, both patients and healthcare professionals, without adding complexity, and be so seamlessly embedded that you barely notice it’s there. Pharmacists often spend much of their day navigating administrative tasks – our platform is designed to streamline those processes, freeing up time for the face to face conversations and clinical care that truly make a difference to patients.

How did you come up with the idea for the company?

Before co-founding Nuumad, I spent years working in healthcare agencies and later running my own UX and Product consultancy, where I worked closely with startups and scale-ups on patient platforms and healthcare services. Across those experiences, I noticed a pattern that kept appearing – pharmacy services were often complex, fragmented, and poorly supported by the technology meant to enable them. At the same time, compared to other areas of health tech, pharmacy felt underrepresented in terms of investment and innovation focus, despite the critical role it plays in frontline care.

In 2022, Nuumad was co-founded to address that gap. We wanted to bring together everything we care about, healthcare, technology, and empathy led design, to create something that actually helps people do their jobs better and improves the experience for patients at the same time.

Tell us about your core product or service

Nuumad offers a subscription based digital platform that supports pharmacies in delivering complex services. Built to mirror real life workflows, the product allows technology to flow naturally into practice, with a focus on usability, evidence led decision making, and service delivery rather than technology for its own sake.

At its core, the platform aims to turn fragmented, one off interactions into more continuous and meaningful relationships while modernising pharmacy businesses and setting them up for the future. While we are technology innovators, we’re not interested in technology without meaning, the value comes from whether it genuinely helps someone, whether that’s a pharmacist delivering care or a patient navigating a service.

What excites you most about the health tech industry?

What excites me most about health tech is its potential to create real, human impact when it’s done well. Health tech doesn’t need more or better code, it needs people who can bridge empathy with evidence and translate real human needs and clinical insights into practical solutions.

When we stay curious, listen deeply, and design with purpose, health tech can improve how care is delivered, opening up new private health opportunities while ensuring pharmacies remain viable and able to support the NHS.

What has been the biggest challenge you’ve had to overcome along the way?

Breaking into tech without the ‘typical’ background felt like a challenge initially. Early in my career, I realised my value wasn’t just in speaking the technical language fluently, but in translating between worlds and connecting user empathy with technical precision.

That meant trusting non traditional skills like listening, curiosity, and empathy, even in highly technical and specialist environments. Over time, I learned that those skills are not a weakness in tech, they’re often what drives the most meaningful innovation.

What is your number one piece of advice to aspiring entrepreneurs?

You don’t need to come from a technical background to succeed in tech. Coming from a non traditional background can be a real advantage. Stay curious, remain open and humble about what you don’t know, listen more than you talk, and importantly keep learning.

Innovation doesn’t come from knowing everything but from being open to different perspectives and grounding decisions in what actually helps people.

What can we hope to see from Nuumad in the future?

The future of pharmacy will centre on Independent Prescribing, and we aim to empower pharmacies with the right tools to succeed. Alongside this, we’re integrating with strong providers in complementary areas and collaborating with like minded partners, with a view to extending our impact into new markets over time.