Name: Janthana Kaenprakhamroy
Company: Tapoly
Position: CEO and Founder
Website: https://www.tapoly.com/
About Janthana Kaenprakhamroy
Janthana Kaenprakhamroy’s journey is one of resilience and innovation. Raised in Yasothon, Thailand, she became the first in her family to attend university before moving to London to build a career in finance. As a chartered accountant and former internal audit director at top-tier investment banks, she saw an opportunity to disrupt an industry in need of transformation.
In 2016, she founded Tapoly, a digital managing general agent (MGA) designed to serve gig economy workers and micro-SMEs, a market of over 1 billion people worldwide. Traditional insurers often overlooked these businesses, but Tapoly provides affordable, tailored coverage by leveraging Artificial Intelligence (AI), Machine Learning (ML), and big data analytics.
Technology is at the heart of Tapoly. Using AI-driven risk assessment models and seamless API integrations, Tapoly connects insurers with global distribution partners, delivering personalized, on-demand insurance. Tapoly’s insurance-specific chatbot further enhances customer interaction, improving efficiency and lowering costs.
Tapoly has expanded its offerings to cover over 700 professions, providing policies such as Professional Indemnity, Employers’ Liability, Cyber Insurance, and Contents Insurance. With over 50,000 policies sold and 40+ distribution partnerships, Tapoly is scaling rapidly.
Disrupting the traditional insurance industry has been a challenge, as the sector has been slow to adopt technology. Securing partnerships with insurers required persistence and a strong case for innovation. Overcoming regulatory hurdles and proving the value of AI-driven solutions in streamlining distribution, manual underwriting and processing inefficiencies were crucial milestones in driving industry-wide adoption.
Tapoly is continuing to scale its AI-powered underwriting and claims automation while expanding its white-label SaaS solutions for global insurers. Its AI‑driven digital MGA and SaaS platform is set to deliver flexible business insurance for freelancers, contractors and micro‑SMEs through an intuitive, mobile‑first customer journey. At the heart of the service is an AI underwriting engine and LLM‑powered chatbot that guides customers from discovery to purchase, dynamically tailoring questions, explaining cover in plain language and enabling quote‑to‑bind in under 60 seconds without jargon or paperwork.
Tapoly has distinguished itself in the sector, securing the Made in the UK, Sold to the World Award (2024), Innovator of the Year at the UK FinTech Awards (2023), and Insurance Broker of the Year at the Women in Finance Awards (2023).
Janthana has also been recognised as one of Forbes’ Top Women Founders to Watch, an EliteX Top 5 Impactful InsurTech Leader 2025 and Innovator of the Year at the UK FinTech Awards 2023.
Beyond Tapoly, Janthana is also a published author, with her book “Navigating Insurtech: Opportunities and Challenges in Digital Insurance” (May 2024) cementing her thought leadership in the industry.
With a clear mission to democratise access to insurance, Tapoly continues to innovate, scale, and transform how businesses, freelancers, and gig workers protect themselves in an evolving digital economy.
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