Name: Tina Fisher
Company: Vintra
Position: CMO
Website: https://vyntra.com/
About Tina Fisher
Tina Fisher is Chief Marketing Officer of Vyntra, a global leader in transaction intelligence formed in 2025 through the merger of Intix and NetGuardians. Tina’s career spans across technology, pharmaceutical and FMCG sectors, and she has built a reputation as a transformational marketing leader who combines commercial discipline with bold storytelling.
Her journey into fintech leadership followed a strong entrepreneurial foundation. As co-founder of SnapnSave, South Africa’s leading cashback platform, she helped scale the business into a nationally recognised consumer brand and was later acknowledged as a Top Female Founder by the UK government. This early experience shaped her ability to build brands from the ground up and align marketing directly with revenue growth.
In financial services, Tina has consistently led organisations through complex transformation. Most recently, she directed the full marketing and communications strategy behind the merger of Intix and NetGuardians to create Vyntra. This was more than a rebrand and was the creation of a new identity and narrative within a competitive and technically complex market. She led the naming of the new entity, developed the brand architecture, launched the visual identity and delivered a new global website, ensuring clarity and confidence for clients, partners and regulators during a pivotal transition.
Navigating a merger of this scale required careful stakeholder alignment, disciplined messaging and the ability to unify two distinct company cultures under a single strategic vision. Tina overcame the challenge of repositioning the business in a crowded fintech landscape by defining a clear market proposition focused on data intelligence and financial crime prevention.
Throughout her career she has delivered measurable commercial impact, including a 30% increase in global opportunities, 9% revenue growth across multiple territories and four times return on investment through data driven digital transformation. She has also pioneered product led growth strategies that prioritise direct engagement with users and educational content to address structural gaps within banking infrastructure.
Tina has influenced the wider industry narrative by positioning fintech brands alongside global institutions such as FIS and Clearstream, using partnerships to reinforce trust and technological leadership. Through major industry platforms and global events, she continues to shape conversations around innovation, compliance and digital evolution in banking. Tina stands out as a leader who understands that marketing is not a support function but a strategic driver of growth, clarity and industry influence within financial technology.
Alongside her corporate leadership, Tina actively supports early stage technology companies as a board marketing advisor, helping founders refine positioning, strengthen go to market strategy and build scalable growth foundations. She is also committed to mentoring young women entering the technology sector, providing guidance on leadership, confidence and commercial acumen in traditionally male dominated environments. Through this work she contributes to developing the next generation of diverse technology leaders and expanding representation within fintech.
Check out what TechRound can do for your business: SEO, PR, HR Software, Payroll Software, IT, VoIP.
