Company: Tickaroo
Co-Founders: Naomi Owusu, Andreas Gerauer, Matthew Ulbrich, Peter Dendl
Website: https://www.tickaroo.com/
About Tickaroo
In the fast-paced world of sport, fans expect updates the moment events unfold. But they no longer want to be simply kept updated. They want to react, vote in polls, discuss key moments and access deeper insights before, during and after the action. From behind-the-scenes perspectives to real-time analysis and player context, audiences increasingly expect coverage that brings them closer to the field.
Traditional articles and static formats struggle to keep up with both the speed of live sport and the demand for richer, interactive storytelling. Tickaroo was created in 2011 to bridge that gap, enabling publishers and sports organisations to deliver live coverage that updates instantly while giving fans ways to actively participate and explore the story behind the game.
Designed for live storytelling, Tickaroo’s liveblogging software delivers fast, interactive coverage that mirrors the pace of live events. Editorial teams can publish real-time updates, multimedia content, polls and fan reactions in a format that keeps audiences engaged as the action unfolds.
Features such as scoreboards, player cards and event buttons for key moments allow journalists to capture developments instantly. Actions like a touchdown or goal can be published in just two seconds, giving readers a clear and immediate overview of the game.
The platform is widely used to cover matches, tournaments and breaking sports news while keeping fans actively involved in the experience. Major publishers, including Stuff, Mediahuis, and Der Spiegel use Tickaroo to power collaborative live coverage, with several journalists contributing simultaneously, often combining analysis, commentary and humour to create a more dynamic storytelling format.
One recent example of its impact came during this year’s Super Bowl coverage. German sports publisher kicker, together with football-world.news, quartermedia and DKB, ran a sponsored liveblog powered by Tickaroo that combined real-time editorial updates, smart brand integration and interactive fan participation.
The campaign demonstrated how interactive live coverage can drive meaningful fan engagement. Over five days of pre-event coverage, the liveblog achieved a 62% interaction rate, with 83% of interactions directly tied to content. Fans contributed more than 4,000 active responses through polls and reactions, while engagement peaked during key moments across the night.
The liveblog also proved highly effective from a commercial perspective. The standalone liveblog page delivered a 100x higher click-through rate compared to embedded article placements, highlighting the power of dedicated live storytelling formats for both publishers and sponsors, driving longer audience engagement and unlocking new revenue opportunities.
Tickaroo’s approach also bridges digital and real-world experiences. As part of the Super Bowl activation, two fans and two editors followed the game live from Santa Clara, bringing the online community closer to the event itself.
From Euro 2024 football coverage to breaking sports news and live event reporting from the Olympics, Tickaroo’s technology is helping sports media organisations rethink how live content is produced and experienced. By combining editorial speed and collaboration, audience interaction and flexible commercial integrations, Tickaroo is shaping the future of real-time sports storytelling, delivering real-time publishing, audience interaction and monetisation all in one platform.
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