Company: Relo Metrics
CEO: Jay Prasad
Website: https://relometrics.com/
About Relo Metrics
Relo Metrics is a sports technology company focused on helping brands, teams and organisations understand and maximise the value of their sponsorships through data. Its core offering is an AI-powered analytics platform that measures sponsorship exposure across broadcast, social media, streaming and in-venue channels, providing a comprehensive view of performance in real time.
Originally launched as GumGum Sports, the company has built its reputation on using advanced AI and computer vision to analyse how and where brands appear during live events. This allows organisations to move beyond estimates and make more accurate, data-driven decisions about their partnerships and investments. Relo Metrics works with a wide range of clients, including major sports leagues, teams, agencies and global brands.
By turning complex exposure data into clear, actionable insights, the platform helps optimise sponsorship strategies, improve collaboration and drive stronger returns across the sports and entertainment landscape.
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