Company: Serene
Founder and CEO: Savannah Price
Website: https://www.myserene.io/
About Serene
Serene launched in 2023 to solve a systemic failure in financial services: the fact that financial institutions only see customer risk when it is too late. Traditional systems rely on missed payments or account deterioration, meaning support only arrives after harm has occurred. Serene was created to close this latency gap by enabling earlier understanding and intervention.
The company has built a behavioural intelligence platform that transforms transaction data into real time insight. By identifying subtle shifts in behaviour and how people manage money, Serene brings risk forward. The technology identifies signals of financial distress, vulnerability, or scam susceptibility more than 60 days before traditional systems. This allows organisations to move from reactive processes to proactive, targeted care driving 150k pounds saving per 1m pounds at risk debt.
What sets Serene apart is a pioneering approach that blends individual behavioural context with macro economic insights. The platform does not just look at data in a vacuum; it understands how specific customer actions correlate with broader trends like inflation or rising costs. This multi dimensional view allows banks to distinguish between temporary fluctuations and genuine financial distress, unlocking responsible growth and ensuring support is proportionate and timely.
Serene is defining a new category: predictive behavioural intelligence for financial services. Rather than treating credit risk, vulnerability, and fraud as separate silos, the platform identifies the underlying behavioural patterns that drive them.
The vision for the business was shaped by lived experience. Founder Savannah Price recognised that financial distress is rarely a sudden event; it is preceded by a trail of behavioural changes that traditional banking infrastructure ignores. Serene was built to formalise this insight at scale, ensuring no customer falls through the cracks simply because the data was not interpreted correctly.
Since launching, the company has overcome the significant hurdle of gaining institutional trust within a highly regulated sector. Serene has achieved over 5x year on year revenue growth and secured strategic backing from NatWest and Mastercard via the Start Path programme. The company now works with leading UK financial institutions where its models have identified up to twice as many future arrears cases compared to legacy approaches, and detect scam susceptibility 6 weeks before transaction.
The impact on the industry is the shift from detection to prevention. Serene provides the bridge between raw data and meaningful action. The industry has taken note of this momentum; Serene was recently crowned the Start Up winner at the Pitch360 competition during UK FinTech Week 2026. Savannah Price was also named a British Business Awards finalist and featured in The Times and The Sunday Times British Business Leaders list.
Serene is defining a new standard for responsible growth. By proving that better customer outcomes lead to better commercial performance, the company is moving the FinTech industry toward a future where financial care is proactive, data driven, and deeply human.
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