How Undo Capital Is Changing Access To Capital for Early-Stage Companies

For all the advances in AI over the past few years, startup fundraising has stayed surprisingly manual.

Founders can now build prototypes with AI, automate customer support, analyse markets in minutes and generate production-ready code. Yet when it comes to raising investment, many are still relying on spreadsheets, disconnected legal documents and fragmented workflows that have changed little over the past decade. It is this gap that London-based entrepreneur Valeriia Volkova believes the industry has overlooked.

From Building Products To Rebuilding Fundraising

Before launching Undo Capital, Valeriia spent years working with early-stage technology companies through Rattlesnake Group, a digital product studio where she serves as co-founder and Chief Creative Officer. Working alongside founders on product strategy, UX, branding and digital product development gave her a ringside view of a recurring challenge across industries.

“It was never simply about raising investment,” she says. “Founders were spending huge amounts of time trying to understand processes that had nothing to do with building their companies. Equity, compliance, investor documents, legal paperwork – everything lived somewhere different. The bigger the company became, the harder it was to keep everything coordinated.” Rather than seeing fundraising as a legal process, Valeriia began to view it as a product design problem.

The Infrastructure Behind Startup Funding

The UK has one of the world’s strongest environments for early-stage companies.

Government-backed initiatives such as SEIS and EIS have supported tens of thousands of startups, while London’s venture ecosystem continues to attract billions of pounds in investment each year. Yet much of the infrastructure supporting founders remains fragmented. Cap tables often sit in one platform, investor updates in another, compliance documents in shared folders and funding documentation with legal advisers. None of these systems was originally designed to work together, which forced founders to manually transfer information between them.

“The future of fundraising isn’t about adding AI features to existing software. It’s about rethinking the entire experience around intelligent, AI-native infrastructure that works alongside founders from start to finish,” says Valeriia Volkova.

Building a Different Approach

Those observations became the foundation for Undo Capital, an AI-native equity management and fundraising platform designed specifically for UK startups.

Rather than focusing on a single stage of fundraising, the platform brings together funding rounds, equity management, investor collaboration, and regulatory compliance into a connected workflow.

Among its features are AI-assisted funding round creation, cap table management, dilution scenario modelling, integrated electronic signatures, investor data rooms, automated compliance documentation and one of the first AI-native workflows for SEIS and EIS Advance Assurance.

The platform also includes an AI Copilot trained on HMRC guidance, helping founders understand complicated regulatory requirements, prepare applications, and build funding rounds through natural conversation rather than lengthy forms.

Built Specifically for UK Founders

Unlike many fundraising platforms originally developed for the US market, Undo Capital has been designed around UK regulatory requirements from day one.

That includes HMRC Advance Assurance, Companies House filings, share registers, EMI and CSOP option schemes, as well as the legal processes surrounding UK startup fundraising.

According to Valeriia Volkova, building specifically for a single jurisdiction allows the product to automate operations that generic global platforms typically leave to advisers. “Our goal has never been to replace lawyers or accountants,” she says. “It’s to remove repetitive administrative work so founders and advisers can spend more time on the decisions that actually create value.”

What Comes Next

As AI continues to reshape professional software, fundraising infrastructure may become one of the next categories to change.

Founders increasingly expect the same level of automation from fundraising that they already experience across product development, finance and operations. Platforms built around disconnected workflows are likely to face growing pressure as expectations evolve.

Whether that will happen quickly or over many years, some companies, such as Undo Capital, believe future startup fundraising could focus more on underlying tech-driven infrastructure, centred on the real workflows of company building, rather than traditional paper stacks.