Company: Alsoug
Founder and CEO: Tarneem Nina Saeed
Website: https://www.alsoug.com/
About Alsoug
Alsoug is a Sudanese marketplace startup that has become one of the country’s most prominent technology companies.
Founded in 2016 by Tarneem Nina Saeed and headquartered in Khartoum, the platform was created to make buying and selling goods and services more transparent and accessible in a market traditionally dominated by intermediaries.
Alsoug allows users to trade everything from property and vehicles to electronics, furniture, jobs and services through a digital marketplace. Over time, the company expanded beyond classifieds into fintech through its payments platform, Cashi, helping to address the limited availability of digital financial services in Sudan.
The startup is widely regarded as a pioneer in Sudan’s technology ecosystem and attracted international attention after raising $5 million in one of the country’s first major foreign technology investments following the lifting of international sanctions. Alsoug demonstrates how local startups can build essential digital infrastructure while supporting economic development in underserved markets.
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