Company: Rad Amplify
CEO: Rick Song
Website: https://www.radamplify.com/
About Rad Amplify
RAD Amplify is a predictive intelligence marketing engine built for the creator economy. It helps Fortune 1000 brands and global agency networks decide which audiences to reach, which creators can move them and what content is most likely to perform before campaign dollars are committed.
The company combines proprietary technology developed by RAD Intel with an experienced managed services team that plans, launches and manages enterprise creator programmes. RAD Intel was co-founded by CEO Jeremy Barnett and President Bradley Silver.
RAD Amplify begins with the audience. Its technology reads behavioural, cultural and psychographic patterns across millions of online conversations to understand what people care about, where interest is forming and which creators already hold their attention. Its Audience Insights, Influencer Discovery and Content Optimisation solutions turn that intelligence into recommendations for creator selection, creative direction, budget allocation, content formats and campaign timing.
Human expertise remains central to the model. RAD Amplify’s strategists evaluate the technology’s findings, apply brand and cultural context and retain responsibility for every recommendation. Machines find. People decide.
One of RAD Amplify’s biggest challenges has been proving that predictive intelligence can produce reliable, repeatable value inside complex enterprise environments. The team spent years managing seven-figure programmes for major brands and agency partners, refining the technology against real budgets, campaign requirements and measurable outcomes before operating publicly under the RAD Amplify name. That experience shaped both the platform and the company’s service model.
RAD Amplify is led by CEO Rick Song and SVP, Head of Marketing John King, with Barnett and Silver continuing to guide its technology and strategy. Today, the company supports approximately 100 Fortune 1000 brands and global agency networks, with clients and brand experience including CiCis Pizza, Sweetgreen, Skechers, Hasbro and MGM.
RAD Amplify gives enterprise marketers something creator platforms and traditional agencies rarely provide together: intelligence that helps decide what to run, backed by a team capable of running it.
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