Company: Jenna Farmer PR
Founder and CEO: Jenna Farmer
Website: https://jennafarmerpr.co.uk/
About Jenna Farmer PR
Jenna Farmer PR was founded in 2017 and works predominantly with service-based founders in the health, wellness, business, and tech sectors. Over the years, the company has worked with a range of industry leaders, from menopause expert Dr Louise Newson to Sunday Times bestselling author Lisa Johnson.
PR has traditionally been out of reach for many small businesses, with agency retainers priced for established brands. Jenna Farmer PR believes PR is for everybody, not just a select few. To tackle this, the company launched The Momentum Media Club, a low-cost £39-per-month membership that opens PR up to brand-new business owners. It now has 110 members.
The membership connects founders directly with media opportunities and hosts online networking sessions with media insiders, giving members the contacts and confidence to pitch their own stories. Members have secured coverage in outlets ranging from Forbes to Psychologies, as well as on TV and radio.
Alongside the membership, Jenna hosts PR in Your Pocket, a free weekly podcast featuring guests from the PR and media industry to amplify the importance of PR. It regularly ranks among the top 20 marketing podcasts in the UK, often breaking into the top 10, and makes expert PR advice available to any founder, whatever their budget. Previous guests include BBC Presenter Janey Lee Grace, The Guardian journalist Heather Main and I Paper’s parent columnist Genevieve Roberts.
AI has been one of the biggest challenges facing the PR industry. Rather than resist it, Jenna Farmer PR has embraced it. I have built an AI companion grounded in my own best practices as a PR professional, which was recently featured in Forbes. It allows the company to support far more small businesses than one-to-one work ever could, and to educate them about the power of PR. We have even implemented an AI scorecard that rates pitches for free based on hundreds of best-practice emails. It stops business owners from sending emails that get deleted and saves journalists from an inbox of bad pitches, so it’s win-win for the industry!
Jenna Farmer PR is committed to showing everyone that PR is accessible to all, whatever size your business is or its turnover.
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