Name: Wasim Miah
Company: Spark
Position: Co-Founder & CEO
Website: https://sparkethical.com
About Wasim Miah and Spark
Spark is launching the UK’s first price comparison platform for ethical, sustainable, and faith-aligned financial products and services.
The idea for Spark came to me and my co-founder when we recognised a glaring gap in the market. While 73% of UK adults used price comparison sites in 2023 to buy two or more products, none of the leading platforms were catering to the growing demand for values-driven finance. This presented a particular challenge for the UK’s 4 million Muslims, who make up 6% of the population, as they struggled to find faith-compliant options that met their faith-based needs.
But it’s not just the Muslim community that craves ethical financial choices. Across the board, consumers are becoming more conscious about where their money is going, ensuring it doesn’t inadvertently fund harmful industries like weapons, gambling, or fossil fuels. In fact, 60% of consumers report distrust in companies’ ethical claims, fearing they may be misleading, deceptive or greenwashing. Additionally, 30% of consumers have stopped opting for brands or products due to sustainability-related concerns.
This is where Spark comes in. Our mission is to empower all consumers, regardless of their beliefs, to align their money with their values. We’re building a comprehensive, user-friendly marketplace that showcases a diverse range of ethical financial providers – from faith-compliant banking, ethical insurance to sustainable investments, utility providers and everything in between.
At the heart of Spark is a commitment to complete transparency. We rigorously vet each providers business practices and offerings to ensure they align with our ethical standards. Our intuitive platform will allow users to easily compare these vetted options all in one place.
Currently we’re building our platform, signing up institutions and business alike that are either ethical and or sustainable. In the meantime we’ve opened a waitlist to provide early access to the platform before our launch, for those interested in ethical, sustainable of faith-aligned financial products.
Spark is about more than just transactions. We see ourselves as catalysts for a larger movement – one that shifts the financial landscape to better serve the needs of the people, communities and planet. By making ethical finance accessible and understandable, we’re empowering individuals to take control of their money and use it as a force for good through their spending.
Check out what TechRound can do for your business: SEO, PR, HR Software, Payroll Software, IT, VoIP.
