Name: Raimah Amevor
Company: Josephine
Position: Founder
Website: https://josephinestore.co.uk/
About Josephine
Josephine is a luxury brand that creates custom-made full lace braided wigs. Launched in 2024, Josephine was founded after Raimah, the founder, experienced the long-term damage that traditional braids can cause to hair health. While the market offered various types of wigs, there was limited choice for high-quality braided wigs. Through research, Raimah noticed that braided wigs had not benefited from the same advancements as other wigs, leading her to a unique opportunity: transforming a traditional African hairstyle into a modern, time-saving solution.
Recognising that braided styles typically require 7-9 hours to complete, Josephine offers an alternative that fits seamlessly into a busy lifestyle while supporting hair health and saving money over time. Raimah traveled across West Africa to partner with skilled artisans, ensuring Josephine wigs are crafted with premium full lace and personalised to suit skin tone, head size, and style.
Josephine maintains its high standards by producing only a limited number of wigs each month. Each wig is carefully crafted and meticulously inspected to ensure it delivers lasting comfort and durability, meeting the needs of today’s contemporary woman.
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