Interview with Gregg Clunis, founder of Kojo
Company Name: Kojo
Website: https://kojo.gg
Tell Us About Kojo
Kojo is a creative agency made up of gamers, anime fans, creators and strategists who help brands connect with gaming culture and communities. The team builds campaigns rooted in fan interests, using research, creator partnerships and data insights to boost visibility and engagement for brands in cultural spaces like gaming and social media.
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What Gap Has Kojo Filled In the Market?
The cost of attention in gaming is skyrocketing, yet most tech and CPG brands are trapped in a cycle of wasted budgets on ignored ads, overpriced influencer rentals and unstable algorithms. Kojo solves this by leveraging gaming-native micro-creators to build authentic brand-owned communities where you control the customer relationship.
How Has Kojo Evolved Or Scaled Throughout 2025, and What Milestones Stand Out From This Year?
2025 was our first year in business; we did $2.2M in top-line revenue with a 50% gross margin. However, our operating expenses were far too high. Over the course of the 2nd half of the year, we focused aggressively on cutting spend and reducing our cost of goods sold. This has set us up for a roughly 62-75% gross margin in 2026 with a healthy 25% EBITDA. We also experimented with various niches and messaging in order to finally land on our current position.
Lastly, 2025 was about establishing our sales organisation and identifying our strongest lead sources.
What Are Your Strategic Priorities for 2026, and How Do You Plan To Build On Your Current Momentum?
In 2026, we plan to utilise our learnings to drastically increase our number of opportunities. With the cost-savings initiatives from last year in place, our target is $5M in top line at an average 68% gross margin and a healthy $1M in profit.
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