Whether you are a solopreneur or a small business owner looking for a way to build your online presence, a blog can be a powerful resource. It can help you gain authority, drive inbound traffic and sales and build your company’s credibility or brand recognition.
Let’s take a closer look at why it is important to have a blog setup for your business, and five reasons why you should have a blog as part of your content marketing strategy.
Why every business should blog in 2021?
It is no news that the competition, in every industry, is fiercer than ever in 2021. So, when starting a business or launching a new product, you will want every tool at your disposal to help you educate, inform, and build trust with your audience.
Blogging is one of the most useful and inexpensive ways to do just that. All you need is an idea, time to write, and the patience for waiting for results.
In case you have never had a blog before and feel overwhelmed by all the technicalities involved, don’t worry; starting and growing your own blog is easy if you take the right steps. You can actually learn how to start a blog in just a few hours and have your blog up and running in no time.
Moreover, people are more likely to become emotionally invested in a story shared by a human than a product advertised by a faceless corporation, and you can achieve that through blogging.
Without further ado, here are the 7 good reasons why you should add a blog to your business website right now if you have not already!
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Blogging helps businesses build credibility
A professional blog allows you to talk about your business in a way that humanises it, and people can understand. It is thus easy for users to connect with the content, which builds credibility and trust.
Your business can use blogging to present information about what you do, why it’s good, and what you know. You can discuss topics that will interest prospects before they become clients, tapping into the most important needs of your audience –ultimately presenting yourself as the industry-leader or thought-leader.
In short, blogging can improve your customer engagement and retention. If you provide quality content, you will gain more readership and online users will continue visiting your blog and would want to know more about your business.
Blogging keeps your customers updated
Blogging gives you a direct line to your audience, both existing and potential. It provides an ongoing opportunity to communicate with your customers and get to know your audience and their concerns very well. You can use direct communication channels to inform, connect, and educate your group about the services your business provides.
You can make your blog a place that your customers want to visit, not just because it’s official but because it is fun and valuable. This will give you an added opportunity to share important updates with your loyal customers without always having to spend hundreds and thousands on ads.
Blogging improves SEO
A HubSpot statistics study has found that companies that have a blog on their website earn up to 97% more inbound links from high-authority websites than companies that don’t. So, blogging helps SEO a lot!
But there is more to it than just making your presence known in a Google search.
With a blog on your website, you can share industry knowledge, news, and product updates with your customers. Plus, the more interesting or useful your content is, the more likely it is to be shared through social channels. This helps build your brand and raise awareness of your business.
Blogging is cost-effective
A blog is one of the most valuable tools a business can use to market itself and connect with its customers. It is also one of the cheapest.
Unlike traditional media, there are no costs associated with a blog. Your only cost is the time spent creating content. When you consider that it might take weeks or months to produce and distribute traditional media, blogging might seem like a bargain: All you really need is a blogging platform and your content team, and you are good to go.
Blogging can bring in potential leads
Customers are more likely to sign up for your email lists if they know and trust you.
Blogging gives you the opportunity to get your message out to people beyond your database of previous customers, while gaining an even wider audience, and turning them all into members and subscribers.
So, a well-written, valuable blog post can be a powerful lead generation tool. It improves your chances of success, as it helps create an environment where people can get to know you better and positions you as an authority in your industry and drives traffic directly to your blog.
In conclusion, blogging opens doors to a plethora of opportunities. So, if you are not already tapping into the power of blogging, it’s high time you do. If you already have a website, it is as easy as creating a blog or adding one to the web pages/design that you already have. And, your blog is ready to go — all you need to do is start writing!