Since salons and spas have reopened in the UK, much has changed. The UK beauty industry is constantly changing and evolving with the demands and needs of its customers.
Perhaps unsurprisingly, there’s been a huge uptake of beauty treatments and beauty therapies since the UK came out of its lockdown. Many people realised the importance and the power of self-care during the lockdown and are keen to carry on this important act now that we are out and about. Some beauty treatments will always require a professional clinic, like in the case of laser hair removal and other technology-led treatments, while others can be done at home.
The reality is that self-care and indulging in beauty can do wonders for our mental health and our sense of self love. Many of us see spending money at a salon as an act that changes our outward appearance, whereas in reality it can also nourish and relax us.
During lockdown many of us have also been willing to spend more time and money investing in our beauty routines and act of self-care. With more of us looking to the beauty industry for the answers we need, many self-care products have been more in demand than ever.
As lockdown comes to an end, that demand for products is being matched by a demand for treatments. So, lockdown has clearly changed a lot in the beauty industry, but how exactly have things changed?
New Beauty Technologies
Advances in beauty technology have meant that there’s been a great amount of change in the UK beauty industry. Here are just a couple of the shifts we’ve seen over the last year or so.
LED Light Therapy – The huge advancements in both products and device-based therapies have meant that many clients in the UK have been turning to new solutions for their beauty needs. More and more often, clients opt for device-based therapies including ultrasound, lasers and radiofrequency treatments. LED light therapies have become particularly popular because they can have such a profound effect on our skin, clearing breakouts, brightening and calming the skin.
Laser Hair Removal – Many clients are moving away from waxing in favour of laser hair removal. Laser hair removal is an option that permanently removes unwanted body hair. Although the process can be uncomfortable, many feel it’s well worth it for the treatments’ permanent effects.
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With waxing, clients will need to return every couple of weeks to keep up their hairlessness. Whereas after a course of laser hair removal therapy, your hair will never grow back, meaning you’ll never have to worry about shaving or waxing again.
Client Communication
Another big advancement has been inclined communication, again, technology has helped the beauty industry to reach the right people more easily.
Online Booking Systems – Many salons and beauty parlours are moving towards fully online-based booking system, which makes it easy to see what treatments are offered and when appointments are available. Not only does this make booking simpler and easier, but it also means that it’s easy to browse for treatments that you might like.
With more salons investing time and money into having professional and easy to use websites all the information you could ever need is right at your fingertips.
Advertising Beauty – As is the case with many industries, the beauty industry has changed the way to advertising. Many companies and salons are using targeted ads on sites like Facebook or through Google to help reach their target customer. This means that companies can show off their treatments and products to customers who are interested in using or receiving them.
