A lot has been written about blogs, especially over recent times, and while having one is all well and good, it’s important that a blog is successful and not just there for show. Blogs have become somewhat integral for entities operating in the online world for one reason or another. With many now believing that they are vital to any success that their company may have as well as to support their business in the long term. This is especially the case with regards to any start-up, when it is already known that 50% of these ventures fail.
A successful blog is a chance for a new business to develop and establish relationships with their customers and potential customers. It gives them the opportunity to show that the company is proficient in their field and that they know what they’re talking about when it comes to whatever is being offered to consumers.
This is particularly important in the online gaming industry, where brands like PartyCasino for example have a very successful blog. This aspect of the service serves as a hub of information to all their members and shows that the operator understands all areas of gaming and beyond, which in effect makes them an authority on topics such as blackjack and the strategy involved in playing it.
Humanising Your Business and Brand
In many ways, a blog also makes a business, or a company, appear more human, affording people the opportunity to learn more about them through written custom content, rather than the odd advertisement here and there. According to research conducted by Demand Metric, 20% of internet users spent their time on content. In fact, 68% of people are said to spend time reading about companies and brands which they find interesting, 57% read content marketing titles monthly and 80% are said to prefer learning about a company through the custom content which they create.
So, you could also argue that having a successful blog is also the perfect way to market. With consumers preferring to engage with content nowadays, it does in a way give a start-up business the opportunity to build relationships through their blog. This will then possibly lead to the relationships becoming mutually beneficial over the long term. It’s important to go into creating a blog without selling as the focus, even though there will be an opportunity for it to happen.
There must always be a sense of purpose when looking to create viable content for the blog. The business must have a clear idea when it comes to the aim of the blog, and it can’t just be to achieve sales as mentioned above. Otherwise, people will immediately sense the approach and steer well clear. The target audience should also be considered, with the blog written to suit their background, tastes and preferences. If the reader feels the blog really speaks to them as an individual, they’re much likely to engage further and more often.
Other points to consider when creating a successful blog include the tone used during posts, as this can help to engage the reader. A business should also know what they plan to achieve from their blogging exploits, and how the success of their blog can be managed. It’s always a good idea to keep improving a blog by studying the analytics over time, otherwise it could become mundane for both writer and reader. Finally, exposure is everything. If a person doesn’t know a blog is there, they are very unlikely to find it, so make sure it’s promoted as best as possible to draw in the readers.