Local commerce once depended on footfall. Today, it increasingly depends on screens. For the small businesses operating beneath residential towers and beside concierge desks, the challenge is no longer simply being visible on the street; it is being visible in the right digital spaces.
That is the gap Wavee Ai, a London-based residential management platform, is stepping into: creating a private, verified digital ecosystem where residents, concierge teams, and local businesses interact within a closed-loop network designed for both precision and trust.
Wavee Ai began as a resident app built to manage parcels, visitors, and building communications. It has since evolved into something broader: a layer of neighbourhood infrastructure that connects households and hyperlocal commerce in one secure environment.
Residents receive building updates and nearby offers in a single feed. Businesses gain access to customers just minutes away. Concierge teams coordinate operations across properties in real time. The platform’s ambition is not mass reach, but precise reach — replacing broad, untargeted local marketing with verified, address-based engagement.
The Limits of Traditional Local Marketing
For years, local businesses have been encouraged to “go digital.” The advice is familiar: invest in SEO, run targeted social ads, and build a broad online presence. But for independents operating under apartment towers or within dense residential zones, the results are often inconsistent.
Ad spend reaches users scattered across a city, many of whom will never set foot in that specific neighbourhood. Marketing budgets drift away from the streets where they would have the greatest impact. Most tools are designed for volume, not for the spatial reality of a few postcodes and buildings.
“Most local shops are paying to talk to people who will never cross their street,” says founder Nikesh Panchal. “Wavee Ai was built to give them a channel that only speaks to the people who could realistically become regular customers.”
A New Layer for Hyperlocal Commerce
Where conventional digital marketing casts a wide net, Wavee Ai narrows the audience to verified residents within specific buildings. Instead of anonymous user profiles, the platform is built on address-based identity.
Residential buildings become the unit of commerce. Businesses that join the ecosystem can target their messages to individual properties or clusters of buildings, confident that recipients live within immediate walking distance. As more buildings are onboarded, the ecosystem expands in defined, reachable increments.
Residents encounter these offers inside the same app they use to manage parcels or receive maintenance updates — lowering friction and increasing relevance. The emphasis is not scale, but immediacy:
- A café sending early-morning offers to nearby households
- A grocer clearing end-of-day stock to reduce waste
- A fitness studio filling last-minute class spaces with residents who can arrive within minutes
For merchants, the appeal is precision. Instead of competing for attention on broad social feeds or search results, they engage directly with a pre-verified, location-defined audience.
“When a business uses Wavee Ai, it isn’t shouting into the void,” Panchal says. “It is speaking into a room where everyone, by definition, lives close enough to act.”
That precision is designed to drive higher conversion rates and lower waste. Even modest budgets can target the residents most likely to respond, rather than being dispersed across a city-wide digital sprawl.
From Resident Tool To Local Infrastructure
Wavee Ai is now positioning itself not simply as a resident management tool, but as an emerging layer of local digital infrastructure. Commerce, communication, and community operate within one secure system where proximity makes every interaction more actionable.
Buildings benefit from a shared channel that improves information flow and safety without introducing additional software sprawl. Residents receive relevance rather than noise. Businesses gain measurable, address-based access to nearby customers.
This transition from tool to infrastructure is already underway. Wavee Ai has onboarded residents and businesses across London and now operates at a company valuation of approximately £10 million, reflecting growing confidence in its commercial model.
The next phase is geographic. Expansion plans include Manchester, Birmingham, and Edinburgh, with Singapore and Australia identified as priority international markets.
For Panchal, the model scales because its core logic remains constant: verified communities, physical proximity, and digital precision. As each new city comes online, clusters of buildings begin to function as connected micro-economies, where trust, location, and commerce reinforce one another.
