Today is International Podcast Day, a day where we all come together to celebrate the power of podcasts!
So, what better day to reflect on just how much the podcast industry has grown? In fact, according to Statista, podcast listenership in the UK has been increasing year on year, reaching an estimated 15.5 million listeners in 2025.
Not only is that a huge audience, but it’s also a testament to this growing and thriving media source.
What Is A Podcast?
For those that are yet to venture into the world of podcasts, you might be wondering: what exactly are they?
Well, you can think of them like on-demand radio shows. Usually recorded in series and episodes, podcasts can be downloaded and listened to whenever a person feels like it. Think of it like a TV series, but completely aural!
Today, podcasts are recorded across a number of genres, including crime, news, health, history, politics, fiction and sci-fi.
Why Have Podcasts Become So Popular?
Podcasts have become a great (and much loved) source of entertainment for a number of reasons.
Firstly, you can listen to a podcast whilst doing other things, making them great for multi-taskers.
They are also convenient and flexible – meaning you can listen when walking, commuting or driving.
And unlike other forms of media, a lot of podcasts are free. This makes them accessible whilst also allowing podcasts to build up big audiences. Because of these engaged listeners, podcasts have become great sources of advertising revenue for brands and businesses alike.
So, if you’re looking for some business podcast recommendations to dive into, look no further. We’ve rounded up some of the best…
Aspire With Emma Grede
Aspire with Emma Grede is a podcast series hosted by Emma herself – an entrepreneur who has led companies like Skims and Good American to global fame.
In the podcast, Emma interviews business leaders and disruptive thinkers to hear more about what makes them tick.
Diary of A CEO
One of the most famous business podcasts in the world, Diary of a CEO is hosted by Steven Bartlett, who has interviewed hundreds of experts, business people and thinkers.
With over 10,000 reviews on Apple Podcasts and millions of listeners, Diary of a CEO is a great podcast for anyone looking to hear about some of the world’s most remarkable stories.
Entrepreneurs on Fire
With over 100 million listeners and over 3000 episodes, Entrepreneurs on Fire is hosted by John Lee Dumas and is one of the most famous business podcasts around.
Hosted as a series of interviews, Dumas speaks to entrepreneurs who share their top tips for success.
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My First Million
Hosted by Shaan Puri and Sam Parr, this podcast explores new business trends and opportunities they see in the market.
Run as a sort of brainstorming session, Puri and Parr bring famous guests along to talk about current affairs and market trends that are of interest to entrepreneurs.
Disruptors
Hosted by Rob Moore, the Disruptors podcast features ‘disruptors’ in all areas of business. Moore talks to them about going against the grain and challenging the norm.
Hosting both successful and controversial figures, the podcast is now one of the largest in the UK.
How I Built This
In ‘how I built this’, Guy Raz talks to some of the world’s top entrepreneurs to understand how they built their businesses into globally recognisable brands.
Featuring deep conversations and discussions about the importance of failure, how I built this is great for anyone looking to understand the mindset of an entrepreneur.
The Rebel Entrepreneur
According to host Alan Donegan, in order to be an entrepreneur, you have to be a bit of a rebel. In this podcast, he talks people through how to take the leap into starting their own business, without having to take on lots of debt.
For anyone needing help with guidance, motivation or inspiration, this podcast is for you!
Masters of Scale
Reid Hoffman (co-founder at Linkedin) talks to business leaders to share their lessons and strategies that have helped them grow some of the world’s biggest companies.
From founders to CEOs and investors, he talks to them about what it takes to build and grow a category-defining business.
