Is Meta Still Ideal For Business Marketing?

Meta has just announced that every video posted to Facebook will soon publish as a reel. The update pulls together the full set of creative tools such as music, text and filters that once sat inside reels alone, so users no longer face two upload tracks.

The company will remove the 90-second limit even for long clips and will keep short, long and live content in the same feed. Users will still pick who can watch each reel thanks to a unified privacy prompt.

Mark Zuckerberg said earlier this year that he wants Facebook to become “way more culturally influential” and to revive what he called “OG Facebook”. The newly named Reels tab, rolling out worldwide, sets out to reach that goal.

 

How Do The New WhatsApp Tools Work?

 

One day earlier, Meta rolled out commercial features inside the WhatsApp Updates tab, which already attracts 1.5 billion daily users.

Channel owners can now charge a monthly fee for exclusive posts through a subscription button. This gives media outlets and charities a recurring income line without breaking end-to-end encryption.

A paid promotion option lifts a channel higher in the directory, helping businesses reach people who browse for news or entertainment.

Ads will also sit inside Status stories in the same Updates tab. Meta says the system relies only on basic data such as city, language and channel follows, and personal messages never feed the ad engine.

 

 

What Does Meta AI Video Editing Add?

 

The week before all this, Meta launched a generative AI video editing tool inside the Meta AI app, the Meta.AI website and the Edits app.

Users can upload a clip and pick from more than 50 ready prompts that change outfits, lighting or scenery. The system only works with 10 seconds at a time free for now.

From the Edits app and Meta AI interfaces, creators can send the finished reel straight to Facebook or Instagram without extra software.

Meta credits earlier research such as Movie Gen for this launch and says the move is only the first in a longer plan to bring full AI video production to its social apps. The group plans to open text prompt editing later this year, which would let marketers spin up themed clips without hands-on timeline work.

 

Is Meta Still An Ideal Platform For Business In 2025?

 

The 3 updates indicate a bit for brands… Facebook reels bring reach, WhatsApp channels add direct income, and AI editing cuts production time.

Marketers gain one upload flow on Facebook and no length limit, which means they can post an explainer clip or a 30-second teaser without changing privacy settings. Brands also keep the same audience toggles they use for photos, easing training.

Still, every new video now appears as a reel, so brands must master vertical framing and quick storytelling or risk their posts sinking in the scroll.

On WhatsApp, subscriptions and ads let a shop earn money and start chats. Limited targeting data, drawn only from city, language and channel choices, can narrow reach. Meta insists that personal chats stay off limits for ad targeting, a stance that may reassure users but also limits the data pool brands usually count on for exact audience matching.

The AI editor hands small teams studio-level effects without extra cost, which can raise content quality across all Meta apps.

Meta still holds huge audiences and new tools that match current video habits. Businesses ready to start using reels, channel fees and quick AI edits can thrive inside this ecosystem, while slower advertisers may move to rival platforms.