Marketing 101: Creating a Content Plan

The internet revolutionised many aspects of business, including marketing. So producing digital content is incredibly important for a lot of companies. It helps to build a longer-lasting relationship with your consumers, strengthen your brand awareness, and drive consumer engagement. Anyone can create content, but to develop high-quality content, you need a plan which is why we have put together this guide.

Consider Your Content Creation Strategy

This forms the foundation of your content plan. Research is critical here; you should start by coming up with some goals and metrics to measure the success of your project. What do you want your business to achieve through content creation?

Who is your target audience, what demographic factors apply to them, and how will this affect the content that you create? Where are you going to publish your content? This again will depend on your target audience and where you are the most likely to find them. What types of content are you planning on creating, and what do you need to be able to make it? These details are essential, and you need to have them nailed down before going any further with your content plan.

Map Out The Process

After you have formed the basis of your plan, the next thing you need to do is map out the process. Start by brainstorming your ideas and the different topics you’d like to cover. Next, think about the creative process, how long these ideas will take to flesh out, write, create, edit, review, and publish. You need to know how long the process will take. It would help if you also had an idea of who will be taking on these tasks. If your business is smaller, it might all fall to one person, making the process longer.

On the other hand, bigger businesses benefit from more workforce, which means that a whole team can be dedicated to the content creation process. Allocate a timescale for the procedure. Finally, it would help if you also thought of a contingency plan in case you encounter any delays or technical difficulties. Establishing this process and getting an idea of the timing needed makes the process easier for all involved and helps keep things running as they should.

Establish A Posting Frequency

Consistency is one of the keys to growing your consumer base through posting content. Coming up with a posting schedule is a vital aspect of your content creation plan. Some businesses post daily, some weekly, and some less than that. Whatever you decide, you need to keep it up and be consistent. Use the process you have worked on to help you choose how often you can realistically commit to posting. However, some businesses find it easier to stockpile content before they begin their posting schedule to help them get ahead.

Repurpose and Reuse Content

There is no reason you can’t repurpose or reuse your old content; in fact, it becomes a part of their content creation plan for many businesses. It helps you maximise your efforts and make the most out of your content. Firstly, content can be used across platforms unchanged to diversify your audience. In addition, other forms of content can be easily transformed. For example, a blog post can be condensed into an Instagram caption; a podcast can be transcribed and turned into a blog post; a video can become an infographic, et cetera. However, in order to be able to do this quickly, you do need to have some tools at your disposal like stock photos, video, and photo editing software.

Promote Your Posts

Creating content is pointless unless you have an audience to view it, to engage with it. Think about the platforms you are sharing your content on, are they geared towards sharing that content by your followers? Encourage your consumers to interact with your content because you can gain some valuable exposure by doing so. Some social media platforms have business tools that you can utilise to promote your posts using your target demographics to get your content and, therefore, your business in front of more people, widening your audience.


Some businesses simply don’t have the time or the manpower to create their own content or content strategy, which is where outsourcing comes in. Seeking help from professionals ensures that the content you receive is to the highest standard, perhaps higher than you would create yourself. Take 303.London as an example; they are experts in digital marketing, having produced content for some high-profile clients. If you’re looking for a luxury digital agency to take care of your content creation needs, look no further.

Creating the type of content that resonates with your audience is no mean feat. The first step is to create a solid content creation plan. Use the above tips to help you when developing yours. Above all else, consistency is critical; your posting schedule is essential.