By Emma Lewis, bOnline
Voice over Internet Protocol (VoIP) services aren’t particularly new, but the technology behind them has moved on fast in recent years. As businesses evolve and reposition themselves in the market, rebranding can be an important way of reflecting new values, innovations, or a wider range of services.
However, successful rebranding means more than just a new logo; it means a comprehensive marketing strategy to build some excitement and capture the imagination of the target audience. In this article, we look at effective marketing strategies tailored for VoIP rebranding to ensure a seamless transition and heightened visibility.
Craft a Compelling Narrative
Before delving into marketing tactics, it’s important to communicate the reasons behind the rebranding. Whether it’s technological advancements, expanded services, or a renewed commitment to customer satisfaction, a clear and compelling story will resonate with your audience and set the stage for successful rebranding.
Engage Stakeholders Early
Internal and external stakeholders play an important role in the success of a rebranding effort. Engage employees, customers, and partners early in the process to generate excitement and garner support. This involvement not only provides valuable insights but also creates brand ambassadors who can amplify the rebranding message across various channels.
Utilise Social Media Platforms
Social media is a powerful tool for creating buzz and engaging with a wider audience. Develop a comprehensive social media strategy that includes teaser campaigns, countdowns, and behind-the-scenes content to keep followers intrigued. Popular platforms like LinkedIn, Twitter, and Instagram are great for sharing the rebranding journey, building up a sense of anticipation and excitement.
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Design Interactive Content and Teasers
Engage your audience through interactive content and teasers. Think about creating teaser videos, interactive quizzes, or sneak peeks of the rebranded platform. This can help to not only capture attention but also encourage audience participation, fostering a sense of community around the rebranding.
Work With Influencers
Partnering with influencers in the tech and business space can significantly boost your rebranding efforts. Identify influencers whose audience aligns with your target market and collaborate on content that highlights the benefits and uniqueness of your service. Influencers can really go a long way in bringing credibility and reach, enhancing the visibility of your rebranding campaign.
Build Top-Notch Email Marketing Campaigns
Keep your existing customer base informed about the upcoming changes, emphasising the positive impact on their communication experience. Offering exclusive previews, early access, or special promotions for existing customers can generate enthusiasm and loyalty.
Create Educational Content
Develop informative and educational content to accompany the rebranding. This can include blog posts, webinars or whitepapers that explain the enhanced features, improved performance, or any other advantages of the rebranded VoIP services. Positioning your rebranding as an upgrade rather than just something that’s changed helps alleviate concerns and again builds anticipation.
Get User Feedback and Involvement
Actively seek user feedback and involvement throughout the rebranding process. Conduct surveys, polls, or beta testing programs to involve users in shaping the final product. This not only strengthens the connection between your brand and your customers but also provides valuable insights for ongoing improvements.
Don’t Forget: The Landline Switch Off Is Coming
All UK landlines are being switched off by December 2025. The technology is expensive and difficult to maintain, and no longer meets the needs of modern communications technology. But it’s not just landline phones that are being affected, payment systems, CCTV and other business facilities that use a landline will also need to be upgraded.
This means that businesses up and down the UK are already making the jump to VoIP digital phone systems. In fact, many VoIP digital phone providers like bOnline offer a free 7-day trial which is the ideal way to test out all the business-friendly features without the commitment.
Although 2025 is still a little way off, not all VoIP digital phone systems are the same and it’s worth doing your homework. Don’t let your business get left behind.