How Could a New VoIP Digital Phone System Help My Business Rebrand?

By Emma Lewis, bOnline

Adding a new VoIP (Voice over Internet Protocol) digital phone system can make a really positive impact on your business rebrand. It can play a crucial role, from improving communication and collaboration to presenting a unified and professional image across marketing  channels. Plus of course, it saves you from having to worry about the impending landline switch-off.

Here are some of the key ways in which a new VoIP system can help with rebranding.


Enhanced Communication and Collaboration


VoIP systems generally come with advanced communication features like video conferencing, call divert, voicemail, hold music and instant messaging. This can mean better collaboration among team members, promoting a more dynamic and efficient work environment that aligns with the rebranding goals.

A More Professional Image

As VoIP systems tend to allow you to customise things like call flows and voice greetings, you can give your business a much more professional look. You also don’t need to rely on a mobile phone, bringing about a better work/life balance (and no signal black spots!)

It serves your customers better too as they don’t have to keep calling back or being passed around your team.

Brand Consistency

With a VoIP digital phone system, you can ensure that all communication, whether it’s voice, video, or messaging, follows the same branding guidelines. This consistency contributes to a more cohesive and unified brand identity.

Unified Branding Across Channels

VoIP digital phone systems can integrate with other communication channels, such as email and messaging platforms. This integration again can mean a unified branding experience, with consistent messaging and visual elements across different communication channels.

Cost Savings

VoIP systems are often more cost-effective than traditional phone systems, especially for long-distance and international calls. That’s because all calls are made over the internet, with no worries about things like roaming charges. Cost savings can free up resources for other rebranding initiatives, such as marketing or updated visual branding.


Customer Experience Improvement


A new VoIP system can enhance customer interactions through features like call routing, interactive voice response (IVR), and call analytics. Improving the customer experience can better align with rebranding efforts to create a more positive and customer-focussed image.


Improved Remote Working


Many VoIP systems support remote work by allowing employees to make and receive calls from anywhere with an internet connection. You also don’t necessarily need a VoIP handset, as systems can be accessed from your smartphone or tablet.

This flexibility is great if you or your team need to work on the go, or even on the road. It shows your brand to be adaptable and innovative too.


Data Analytics


Many VoIP systems (including those offered by bOnline) provide analytics and reporting tools that can offer insights into communication patterns and customer interactions. These analytics can help you make more strategic decisions about your business, particularly during your rebranding process.

Flexibility and Scalability

VoIP systems offer flexibility and scalability, allowing businesses to adapt to changing needs. This flexibility can be particularly beneficial during a rebrand, as the company structure and communication requirements may evolve.

Training and Onboarding

VoIP digital phone systems are generally user-friendly, and they can facilitate quick training and onboarding for employees. This is especially important during a rebrand when staff members may need to adapt to new communication tools and processes.

At bOnline, all set-up is done for you remotely, so no engineer visits. You can also have your business switched over within 24-48 hours with no down time.


Looking For a New VoIP Digital Phone System As Part of Your Rebrand? 


The best way forward is to look out for digital phone providers that offer a free trial. After all, no two providers are the same and what works for one small business may not work for yours.

Signing up to a free trial is the ideal way to test out all of the features on offer from a VoIP digital phone service without the commitment. For example, if you sign up for a trial with bOnline, you get 7 whole days free and you don’t even need to enter your credit card details.

Taking the plunge into the world of digital phones may feel a little daunting, but with landlines soon to be switched off permanently now is the perfect time. Tech Round has covered this subject in quite some detail previously, so you might find some of our articles useful: