Novidea scoops London Market ‘Technology & Innovation Supplier of the Year’ award


InsurTech Novidea has won the prestigious ‘Technology & Innovation Supplier of the Year’ award at the Market People Awards, for its born-in-the-cloud, data-driven platform that optimises the entire insurance policy and distribution lifecycle for brokers, carriers, agents, and MGAs in the London Market, and beyond.

Over 200 of the great and good of the London Market gathered at the Black-Tie event, hosted by LMForums at the Leonardo Royal in the City after a two-year break, to celebrate the companies, teams, and individuals that have demonstrated an outstanding contribution to the market over the past 12 months. 

At this year’s Market People Awards, seventeen leading individuals and companies were named winners, with a number of others being given the status by the judges of ‘Highly Commended’, including Morning Data, runner-up in the Technology & Innovation Supplier of the Year award.



Ben Potts, UK MD of Novidea, said: “A huge thanks to LMForums and of course to the esteemed panel of judges. It’s always great to have your work publicly recognised by customers and peers, so I’m delighted to accept this innovation award on behalf of the hugely talented Novidea team. I’d also like to congratulate all the other winners and finalists – we’re in truly exalted company!”

Roger Oldham, Founder and MD of LMForums, a not-for-profit thought leadership and networking association run by and for insurance professionals, said: “This was by far the biggest and brightest Market People Awards ever, with attendees from across the London Market and around the globe.”

LMForums is based in the City of London, with a team that hosts over 50 free-to-access events a year, from executive Practice Groups to larger summits and collaborative workshops. LMForums works closely with all contingents of the insurance market, as well as HM Government, businesses, and academia.

Novidea’s insurance platform, built of Salesforce, enables brokers, US agents, carriers and MGAs to manage the customer insurance journey, end-to-end, and drive growth across the entire insurance distribution lifecycle. Novidea supports more than 100 customers, including Marsh, Howden, and SRG, who between them manage more than 22 million policies across 22 countries, worldwide.