If you run your own online business, your head is likely constantly full of issues related to site speed, conversion rates, and web designer thoughts.
There are many benefits to running your own website, such as having complete control over your marketing and not having to pay anybody else fees for your sales.
With that said, it’s important to remember that in 2019, Amazon absolutely dominates the eCommerce industry. When it comes to things like:
- Conversion rates
- Customer service
- Removing friction from the buying process
- Site speed and usability
…there is nobody that can compare to Amazon.
Nowadays, over half of all product searches start on Amazon.
Yes, that’s more than Google.
In 2018, Amazon generated $232.9 billion in revenue, and that number is only going to increase.
With these numbers in mind, if you run an online eCommerce business and aren’t selling on Amazon, you are potentially missing out on a huge amount of business.
You might think launching on Amazon is difficult and time consuming, but you’d be wrong.
It’s as simple as following these steps:
Analyse Your Competitors
This is the first and the most crucial step. After all, if people are already selling competing products on Amazon that are more appealing than yours, cheaper, or both, you’re going to struggle.
Spending some time analysing your competitors (and their reviews!) can give you some valuable tips on how to improve your products, or on what your ideal price point may be.
Take Amazing Product Photographs
When a potential customer is browsing your product on Amazon next to a few other options, the last thing you want them to see is one or two blurry images.
Product photographs should be large, high resolution and on a white background.
They should also show all angles of your product and answer any questions people may have (do people often ask if your speaker has a. AUX port? Show it in a picture!).
It’s also a good idea to have at least one picture of somebody using your product in a realistic lifestyle setting.
Finally, we would recommend adding text to some images to focus on the benefits of the features. In fact, you should also focus on the benefits of those benefits – for example, “this barbecue grill also includes a fold-out grease-catcher to stop it getting dirty during use – so no more spending an hour scrubbing the grill after every use!”
Use Copywriting Skills
Now that you have a great product at a great price and attractive product photos, the other crucial part of convincing a buyer is the text in your product listing. You should list every potential benefit using traditional copywriting techniques to hold people’s attention and push the purchase.
Ideally, your potential customers shouldn’t be left with any questions at all – if there is something people want to know about your product, you should answer it in the text.
Rank Your Products
Now that you have a listing that is capable of converting viewers to buyers, it’s time to make sure people see them. If you have competitors who have been selling on Amazon for a long time, chances are they’re showing up at the top of the search results page, and you’re somewhere a few pages back.
The only way to rank higher is to start getting some sales and some positive reviews, so a good idea may be to get your family and friends to search the keyword you want to rank for, and buy your product. If you can financially reimburse them for this and ask them to leave a review, you can get off to a good start.
There are also Amazon SEO consultant companies that maintain huge buyer networks and can do this on a huge scale for you, boosting your products to the highest positions rapidly, even in the most competitive niches. These services often appear a bit pricey, but in terms of the return on investment you’ll get from getting your products to show up first, they are a no brainer.
Customer Support & Feedback
Now that you have a listing that converts and it’s showing up in a good position in search results, the orders will start rolling in. However, if you begin to receive negative reviews or get sales less often, it’s possible your listing will begin to fall out of the top results again.
Providing great customer service, using automated emails to encourage reviews, and ensuring your product is of the highest quality will help you to avoid this and keep the profits coming in the long term.
From there, using the profits to research new products and start the process all over again will make it extremely easy for you to grow and scale your Amazon business.
Alongside your existing sales channels and eCommerce website, the profits that await are quite unbelievable.
Note: If all of this sounds a little too much to handle, there are countless Amazon seller tools that can manage and even automate a lot of this process for you, making it a lot easier.
