Shaking Up the Agency Model With a Bang

WeAgile, a digital consultancy, dubbed a “challenger brand” in the digital agency world, is driving forward a leaner and more transparent model ensuring both clients and creatives get a fairer deal.

Founded by Chris Bradshaw and Monshur Ali, WeAgile has quickly become one of London’s most exciting new brands helping their clients quickly build digital products and strategies alongside a wealth of multi-disciplined creative professionals who specialise in client-specific industries.

Having worked in digital for most of their careers, Chris and Monshur realised that the traditional agency model needed an overhaul by moving away from the time selling of creatives that limits and commoditises their experience. Instead, favouring the commercialisation of their skills and expertise with all the impact it can generate when applied properly to an organisation at speed from a team of seasoned creative professionals.

A key part of the WeAgile philosophy is ensuring that creative teams get to own their projects from start to completion, having complete transparency on the commercials and most importantly sharing in the rewards generated from the work. Already their clients are confirming that working in a closer partnership model with specifically tailored teams improves alignment, drives efficiency whilst saving on overall costs.

Chris Bradshaw: “We built WeAgile with the sole purpose of realigning the incentives for creatives to ensure they get paid fairly for the work they contribute to the world. To work with the best creative talent who usually want more than just a standard ‘pay-cheque’, our approach enables us to build unparalleled teams quickly for our clients that create the best results for organisations and help de-risk initiatives that we work on together in partnership. 

The method is simple, we craft digital strategies into meaningful creative actions, then transact creativity as an investable asset in return for other commercial assets such as rev share and equity that share out between our teams. With sane commercial terms agreed and incentives aligned for all parties, our job is then to support our teams to produce the best work of their lives for every client partnership we engage in.”

WeAgile has built an impressive global network of creatives that ranges from designers and engineers to data analysts and strategists. Their client partner portfolio is equally impressive with the likes of Dishoom, TEDx and 2 high street banks utilising their large suite of creatives. WeAgile also spends a lot of time supporting startup businesses by helping them design, build and launch their product into the world whilst supporting to source new talent, coaching and raise funds.

Monshur Ali: “We respond to the same challenges that many other agencies work on. What makes us different to traditional agencies and consultancies is that we are re-engineering the way that we solve business challenges by creating tailored teams of creatives, being transparent and flexible on our cost model to ensure cost efficiencies, and cutting through the red tape on the approval processes by involving senior decision-makers earlier – solving business challenges quicker and accelerating the launch of new products and services to the market.”

2019 has been an incredible year for WeAgile and while some companies are still unsure about the global business climate it’s clear to see the model WeAgile is driving forward will soon become the benchmark for the client/consultancy model.

Chris Bradshaw: “2019 has been an interesting year for us working with amazing clients and building a solid network of creatives. In 2020 we are looking to continue growing our creative network with industry-leading professionals and also bringing on board more investor partners that are keen to spread their capital across multiple start-ups, whilst hedging their risk with our team’s best-practice experience at launching new companies to market. This presents opportunities for us to support them and transact creativity with them to bring good returns for our creatives and those who invest in our ability to capture value in the start-up world.”