Podcasting has grown from a new media source to a multimillion pound industry. In fact, according to Ofcom, just over 20% of UK adults now listen to at least one podcast a week – that’s 11.7 million people!
According to Hello Audio, an average podcaster makes from $0 to $1,000 per episode, depending on their listener count, sponsorships, and how they monetise. When it comes to opening a podcast studio, the average revenue for Immersive Podcasting Studio Rental businesses in the US is around $100,000 to $500,000 per year! And it’s certainly following suit in the UK.
It’s no surprise then, that so many people are exploring starting their own podcast business.
If you’re one of those people, look no further.
What Does A Podcast Business Need?
If you’re thinking of opening a podcast business or studio, you’ll need a few things:
A good, soundproof space: Recording a podcast requires a soundproof space with good acoustics. The space will need to be enclosed and private, with some sound proofing if possible. You can use the corner of an office space (as long as it’s quiet) or rent somewhere bespoke. This will allow you to record high-quality podcasts.
The right audio tech: It goes without saying, but if you want to record good podcasts, you need the right audio technology to do it! This includes microphones, headphones and computers to help you record and store high-quality sound.
The right video tech: Most podcasts aren’t just recorded aurally, but with video too. These videos are used on social media to help market the podcast, usually focusing on funny or interesting snippets. Because of this, you will need to have access to the right video tech, which includes cameras and snipping tools to generate the content for social media.
Software: Once you record the audio, you’ll need the right level of software to splice it into a full-blown podcast. This software allows you to edit, download and store your episodes using high-quality audio so you never lose the quality when converting.
A team!: Of course, any business needs the right people running it. You will definitely need a sound engineer and someone to organise the schedule of the studio. Whilst you can start small, it’s worth considering how quickly you want the business to grow and what hires you need to make to achieve it.
Need some help finding the right tech and software? Look no further:
Tech For Your Podcast Business
Microphone
The microphone you buy will be one of the most important elements of the podcast business. You want to make sure any audio you record is high-quality and that the microphone is able to pick up the right sound without too much background noise.
Picking the right one is important, so here are a few options:
- SUDOTACK USB Streaming Podcast PC Microphone, starting at £62.99
- Logitech Blue Yeti USB Microphone, starting at £98.99
- RØDE PodMic Broadcast-quality Dynamic Microphone, starting at £93
Headphones
When speaking, your guests and sound engineer will need to listen through headphones. The sound engineer especially will rely on the headphones for them to be able to adjust the sound in real-time to make sure the recording is as high-quality as possible.
You will need a headphone each for guests and one for your sound engineer too.
Some options include:
- Sennheiser HD 280 PRO, starting at £75
- OneOdio Over Ear Headphone, starting at £34.99
- PHILIPS Audio H2005BK/00, starting at £17.99
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Lighting
If you’re planning to video your podcasts, you’ll need to make sure the environment has good lighting.
Luckily, good lighting tech, especially for small spaces isn’t that expensive. Here are some options we like:
- 2 Pack LED Video Light with 63” Tripod Stand, starting from £59.99
- LitONES Desktop Video Conference Lights, starting from £42.19
Video Recorders
So you have your sound and lighting sorted, now it’s time to turn to the video equipment.
You’ll need a high quality camera that is able to record and store vast amounts of footage. Given that podcast discussions can be many hours long, these cameras also need to have good battery life.
Some of our favourites include:
- CAMworld video camera, 5k, starting from £149.99
- HOTPEAK 5K Video Camera, starting from £117.07
- Delmodes Camcorder Video Camera 6K, starting from £203.99
Software For Your Podcast Business
As well as the tech for recording the podcast, you’ll also need the right software for splicing the audio.
Some of the most well known options include:
Podbean
Podbean is a podcast hosting and monetisation platform, designed to help people create, promote and monetise their podcasts.
With over 6,000 podcasts launched on the platform, it’s a great option for anyone looking for an all-in-one software.
Riverside
Riverside is an online video software that allows users to record conversations remotely and turn them into podcasts.
Perfect for businesses that may not have a studio yet, it allows hosts to speak to and record conversations with people all over the world.
Podcastle
Podcastle AI allows people to create videos and podcasts easily.
With social media clips, AI generated subtitles and voiceovers easily added in, it’s a great tool for any podcast business.
Adobe Audition
Powerhouse Adobe isn’t just for editing images, its Adobe Audition software covers audio too. The software is able to record, edit and download audio, making it the perfect addition to any podcast studios.
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