Modern businesses need to keep up with constant updates and advancements in software and technology. There’s always a new trend to catch onto, a new tool that can improve the efficiency of your business, or a brand new app to get involved with. A trend is that becoming increasingly popular is businesses that have been tapping into CRM systems — also known as Customer Relationship Management systems.
These powerful systems can power your business above and beyond your competition as long as you use them correctly. One of the leading CRM systems on the market is HubSpot. There are a lot of benefits that come with using HubSpot in your business, but overall it can help your business in several key areas from sales to marketing and even customer service.
Businesses have been using Hubspot to their advantage by integrating third-party applications with the CRM system. By combining the apps that your business uses every day with your CRM system, you can take advantage of a whole host of benefits such as a centralised database, powerful automations, and increased efficiency in your team.
What is HubSpot?
If you’re still unsure about HubSpot, this is where you can get a brief overview of this powerful system and why it’s becoming so popular in modern businesses.
HubSpot is a CRM system designed to provide an all-in-one solution for businesses who need to grow their marketing, sales, and customer service. HubSpot comes with a wide range of powerful tools including a website platform, a blog, SEO tools, social media tools, email marketing, marketing automation, and a CRM (customer relationship management) system.
All of these tools can work together seamlessly on a single platform. This allows the business to keep everything together on one system rather than having to rely on multiple different platforms for each of these tools. One of the main benefits to using HubSpot is that it’s designed to help businesses streamline their marketing and sales processes, improve customer engagement, and drive results.
While there are many other CRM systems on the market, HubSpot stands out above the rest of them for three reasons. The first is that HubSpot pioneered inbound marketing, which means that it’s the most powerful tool that you can use to attract leads to your business using inbound marketing techniques.
Secondly, HubSpot can be used for free — unlike other CRM systems that offer free trials for 14 days. Other CRM systems will offer their systems for free, but you’ll be restricted by the number of users (usually no more than two), so it doesn’t work for larger teams. HubSpot on the other hand can be used for free for an unlimited time and an unlimited number of users.
Finally, HubSpot is also extremely flexible as it’s divided into three different “Hubs” — the Sales Hub, Marketing Hub, and the Service Hub. Each of these Hubs can be upgraded to a paid version (or a more expensive package) independently of the others. This allows your business to pick and choose the features that you need, so you won’t end up paying for features that you don’t need and won’t use.
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The benefits of HubSpot integrations
HubSpot is also known for having some powerful integrations. The system can be combined with several different popular applications used by businesses such as Google Docs, Slack, Zoom, and so much more. This is where HubSpot becomes even more powerful because it allows your team to work more productively and more efficiently.
HubSpot has a marketplace with thousands of applications. This market place is like the App Store on your iPhone or the Play Store on your Android device. All you need to do is find the application you’re looking for and install it into your Hubspot portal. This allows your team to use the application in combination with HubSpot.
What makes this so powerful is that it unlocks a new level of automations. HubSpot can automatically pull and push data between apps and into its centralised database. For example, if you schedule a meeting with a client, HubSpot can automatically update all of the relevant applications such as your Google Calendar, Zoom schedule, Slack status, and whatever else you have integrated with your CRM.
Most businesses are integrating sales and marketing applications that allow them to automate their marketing and streamline their sales processes. Some of the most popular integrations are FreshDesk, Survey Monkey and Pipedrive to name a few. HubSpot’s ability to work with other productivity applications makes it a great platform that businesses of all shapes and sizes can use.
Custom integrations on HubSpot
Even though HubSpot’s marketplace has thousands of applications to choose from, there are some popular apps that are missing. Perhaps the biggest missing app in the HubSpot marketplace is Whatsapp. The popular instant messaging application is used by billions of people worldwide. The majority of people are comfortable using this convenient messaging app, making it a great avenue that businesses can explore when it comes to sales, marketing, and customer service.
Luckily though, HubSpot also supports custom integrations. So whether your business needs to integrate Whatsapp or a completely custom built application, that can be done too. Custom integrations have been incredibly successful for many businesses in the past, and it allows your business to continue using the apps that you’re used to while benefiting from the unified CRM system at the same time.
However, custom HubSpot integrations are far more complex and difficult to install than the simplistic HubSpot marketplace. It’s a good idea to partner with a HubSpot expert if you want to get custom integrations done for your CRM system.