The Best Books For Mastering Customer Acquisition

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A business is nothing without its customers, but mastering the art of bringing them in can be tricky.

Knowing how to attract, convert and then retain customers is a constant learning curve for business owners. You’ll first need to find out where your audience is, how to get across your key messages, and how to get buy in on your company.

 

What Are Some Common Tactics For Customer Acquisition?

 

The type of tactic a business might use to acquire more customers depends on the industry, but some common ones include:

• SEO for organic traffic through Google.
• Google ads for traffic and sales.
• PR for reaching specific audiences and maximising brand presence.
• Print ads for engaged readers.
• Discount codes through websites for referrals and leads.
• Affiliate marketing through blogs, influencers and websites to drive sales.
• Social media marketing, including influencers, organic posts and paid ads to improve visibility.

If you are a business owner and wondering where to start, luckily, the right books can help guide you.

Here, we look at some of the best reads to help you figure out how to acquire customers and supercharge growth.

 

Upgrading The Customer Matrix

 

 

This book is all about making the customer the centre of any business structure. Author Will Bermender talks about the strategies to help build companies that customers love and find value in, ultimately driving conversions.

The book talks through real world advice and examples, acting as a blueprint for any business looking to maximise their customer base.

Buy the book here.

 

Marketing For CEOs

 

 

CEOs aren’t necessarily good marketers, but this book can certainly help. Ben Legg, ex worker at McKinsey, Coca-Cola and Google talks through what does and doesn’t work in the world of digital marketing.

He focuses on the value of data and testing, allowing CEOs to make sure their CMOs are using customer data and insights in the right way.

Buy the book here.

 

 

Customer Acquisition: 465 Ways to Gain and Retain

 

 

Need a way to gain customers? What about 465 ways? This book offers tons of creative ideas to help businesses make effective marketing decisions.

The book includes case studies, ideas and results that teach entrepreneurs how to plan, create and implement good customer acquisition strategies.

Buy the book here.

 

Traction: How Any Startup Can Achieve Explosive Customer Growth

 

In Traction, Weinberg and Mares talk about the “Bullseye Framework,” which tells companies that they should test different channels to find out the ones that drive the most growth.

Covering everything from SEO to print, this book is all about using insights to stop businesses wasting time and money on the wrong strategies.

Buy the book here.

 

Understanding Customer Acquisition

 

Acquiring new customers can be expensive, so working on minimising that cost is important for business success.

This book is all about working out the marketing strategies that yield the best results, in order to improve ROI and fuel growth.

Buy the book here.

 

Without Customers, Ya Got Nothin’!

 

 

Whether you’re a salesperson looking to help improve results or a marketing person looking to create assets that sell – understanding your customer is everything.

This book looks at how to reframe ideas about attracting customers, helping you position yourself and your company as a true authority and driving customer sales.

Buy the book here.

 

The Client Acquisition Blueprint

 

 

This book is all about how to convert leads into quality clients, that keep coming back for more.

Marketer Hugo Fernandez tells businesses how to do exactly that, giving them the secret to a high-value online presence and allowing them to attract quality clients.

Buy the book here.