Company: DeepL
Founder: Jarek Kutylowski
Website: https://www.deepl.com/en/translator
About DeepL
DeepL provides best-in-class Language AI solutions for global organisations and it is one of the few European AI tech companies successfully taking on the US tech giants such as Google Translate.
Its SaaS solutions are used by more than 100,000 clients —from small businesses to international enterprises and governments.
In blind tests pitting its flagship product DeepL Translator against its rivals, translators prefer DeepL’s results by a factor of 3 to 1 due to its natural-sounding, human-like translations in more than 30 languages.
DeepL technology is positively impacting its clients’ bottom lines. A 2024 independent Forrester study revealed that implementing DeepL delivered a 345% return on investment for global companies, reducing translation time by 90% while driving a 50% reduction in workload—underscoring the platform’s potential for businesses seeking to grow revenue, enter new markets faster and at scale.
DeepL also reduces post-translation editing time by 30% compared to Google Translate and 20% compared to Chat GPT-4.
The company’s Language AI solutions are benefitting clients who used to target international customers in their native language and are now realising they must localise content earlier in their expansion journey.
DeepL’s services help companies communicate their brands in a way that resonates with customers by transforming original text into messaging tailored to the needs of a specific market. Localised text not only preserves the original meaning or intent, but also incorporates cultural nuances.
DeepL’s SaaS offering can be integrated directly into its clients’ CMS to translate text instantaneously. It can be embedded into office tools such as Slack (users can translate in-channel messages into a different language just by adding a reaction emoji, for example) and in customer management software such as HubSpot, allowing staff to publish multilingual content quickly.
Earlier this year DeepL unveiled its latest offering tailored for businesses, DeepL Write Pro. This new product—DeepL’s first service powered by its own LLM—changes the game for knowledge workers writing any type of business content. From critical internal employee communications to customer-facing messages and contracts, Write Pro helps enterprises communicate accurately and securely on a global scale.
Together, DeepL Translator and DeepL Write form a suite of Language AI products that streamline multiple facets of communication, and ensure that organisations and individuals can seamlessly connect across borders.
With AI’s usage in the workplace growing exponentially questions have been raised about data privacy, security and ethical considerations.
Companies that sign up to DeepL’s SaaS products have their data protected with the highest security measures with data encryption, protected servers and subscribers’ texts not saved on persistent storage or used to train its models.
DeepL customers include the likes of Panasonic, Weglot, Alza, Deutsche Bahn, Nikkei, Wovn Technologies, HITACHI, Cybozu and LegalOn Technologies.
Recently valued at $2 billion after raising $300 million in May, DeepL is making a huge push into the legal, retail and manufacturing sectors this year.
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