Company: Florence
Founders: Dr. Charles Armitage, Dan Blake
Website: https://www.florence.co.uk/
About Florence
Florence was founded in 2016 with the mission to revolutionise healthcare staffing by directly connecting healthcare professionals with care organisations. In response to the UK’s care staffing crisis, NHS doctor Charles Armitage and ex-British Army officer Dan Blake launched Florence. Since then, the company has grown rapidly, raising a total of $50 million (£35.5 million) to drive its mission forward.
The platform allows NHS trusts, hospitals, and care providers to post open shifts on the Florence app, enabling their own staff, Florence temps, and agency workers to instantly pick up available shifts. Florence prioritises continuity of care by giving permanent staff first access to shifts and fostering long-term relationships with agency staff, ensuring patients receive care from familiar faces. Today, Florence supports over 100,000 healthcare professionals in finding work and works with more than 5,000 care homes and hospitals.
Florence Academy offers over 100 free online courses, helping individual learners and teams develop skills at their own pace. With over 700,000 users, the Academy provides automated reminders for training renewals, ensuring both staff and organisations stay compliant. The platform removes barriers to education and compliance, supporting the healthcare workforce in delivering high-quality care.
Florence’s latest innovation, Agency Manager, is a game-changer for care groups managing multiple staffing agencies. This tool simplifies the complex processes of managing agency staff, offering real-time access to staff availability, ensuring compliance, and consolidating invoicing into one system. By automating timesheet management and centralising staffing operations, Agency Manager reduces administrative burdens and inefficiencies, setting a new standard in healthcare staffing management.
Following the COVID-19 pandemic, Florence expanded its operations to France and Canada, extending its impact on the global healthcare industry. This period of growth was driven by the increased demand for more efficient and reliable staffing solutions, a need Florence continues to meet with its cutting-edge technology.
Florence is committed to driving positive change in healthcare staffing and training through innovative software and technology, continuously building a better future for care.
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