Company: INSHUR
Co-Founders and CEO/COO: Dan Bratshpis, David Daiches
Website: https://inshur.com/
About INSHUR
INSHUR was founded in 2016 to meet a pressing need in the insurance world: offering fair, accessible cover for on-demand drivers. What started as a response to the rising number of drivers working with platforms like Uber and Amazon has grown into a global business, operating across the US, UK and Netherlands.
Traditional commercial auto insurance was not designed for the flexibility of on-demand driving: products were rigid, application processes slow, and pricing often unsuitable. Our founders knew the industry needed to change, and that technology held the answer. In order to offer the right kind of cover, INSHUR focused on building proprietary underwriting capabilities and smart tech to meet driver needs.
There have been plenty of challenges. Convincing insurers to try new ways of working was one. Navigating state-by-state regulation in the US was another. But by combining deep insurance experience with real-time data and modern technology, we’ve developed insurance products that are fast to buy, easy to understand, and fairly priced.
One of our biggest breakthroughs has been embedding insurance directly into the apps that drivers already use. Whether it’s Uber, Amazon Flex or other partners, this integration means we can build products that match working patterns. Our Pay-as-you-Flex cover for Amazon Flex charges drivers based only on the time they’re working, offering both fairness for the driver and a strong product for our partners. Our embedded approach supports drivers’ financial wellbeing and gives our capacity partners confidence through better loss ratios and improved underwriting results.
This embedded model has had real impact on the FinTech and insurtech sectors, showing what’s possible when you bring together data, insurance experience and customer-first design. We’ve helped shift the industry from rigid, one-size-fits-all policies to smart, responsive products that adapt in real-time. For insurers and platform partners, that means better underwriting performance, improved loss ratios, and lower acquisition costs. For drivers, it means fair pricing, simple claims, and more time spent earning. By removing barriers to access and using data to personalise pricing and claims, we’ve helped bring insurance up to speed with the on-demand economy.
Working with Google Cloud, we’re also implementing smart AI-based solutions to keep us at the leading edge of insurance for this market. Our ‘smart virtual agent’ (VA) supports and augments our human-powered customer service team, handling more straightforward queries – enabling our agents to focus more on serving customers with specific or detailed questions – as well as providing invaluable insights into our customer base. We also built an AI assistant to help our claims team prioritise work, automate administrative tasks, as well as providing fast and effective customer service.
In 2024 INSHUR raised USD $19m, bringing total funding to $78.5m – a significant achievement during a period when global tech investment has become ever-more focused on strategic growth, profitability and strong market positioning. We’ve doubled down on markets where we’re seeing strong demand and continue to grow through long-term platform partnerships. Our solutions don’t just protect drivers – they help them stay earning, while offering platforms and insurers better performance, lower acquisition costs and stronger retention.
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