Company: Approveit
Founders: Serge Gusev, Dmitry Matveev
Website: https://approveit.today/
About Approveit
Co-founders of Approveit Serge Gusev and Dmitry Matveev, are passionate about technology, both saw the need for better workflow automation. In past projects, they noticed that approval processes often slowed businesses down. To address this, they began testing ideas and gathering feedback from users.
After speaking with many companies, founders realized that while businesses have various challenges, one common problem stood out: messy workflow processes often distract employees from important tasks, affecting their motivation and overall efficiency. This insight led to create Approveit —a tool to streamline approval workflows, saving time and reducing financial losses. Approveit was based in Warsaw in 2021.
The first version was a simple app for Slack, which quickly gained traction, making the #3 product of the day on ProductHunt and earning first paying customer. Since then, Approveit have continued to improve based on user feedback. It’s now a standalone platform with an easy-to-use workflow builder that integrates with Slack, Microsoft Teams, Email, and many other systems, processing thousands of requests each month. It works for transparency and control over finances, auditing, reporting and other business processes, reducing approval time by 80%.
The founders goal with Approveit is to help companies see better performance, faster decision-making, and more engaged teams through improved transparency and compliance.
Approveit is an AI-powered workflow automation platform that works with over 50 customers, handling more than 100,000 requests across the United States, Australia, the UK, and New Zealand. The team maintained a strong customer retention rate of 96% and achieved net revenue growth of 358% for last year.
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