Company: Gretel
CEO, COO: Duncan Stevens, Tom Simmonds
Website: https://www.gretel.co.uk/
About Gretel
Gretel – solving the biggest issue in financial services
Gretel, launched in April 2022, on a mission to transform the speed and simplicity with which individuals could find and reconnect with their share of £89 billion languishing untouched in 28 million lost savings and investment accounts, ranging from childhood savings accounts to pensions.
With a commitment to accessible design, in just three years Gretel has become the most trusted and widely used platform in the UK for recovering dormant financial assets, with hundreds of thousands of users and partnerships across the financial ecosystem.
Prior to the launch of Gretel, an individual wanting to track down lost financial accounts had to remember every detail of where they lived, worked and saved, navigating countless takeovers and brand changes before facing the complex and fragmented process of writing to individual firms, often waiting months for a response.
For many, especially the vulnerable, bereaved and less financially confident, this was often enough of a barrier to prevent engagement, which is why over 63% of individuals who think they have a lost account report not knowing how or where to search.
Gretel replaces fragmentation and complexity with a single platform capable of searching over 3,500 financial brands, with users required to input little more than their name, address and date of birth. Gretel’s digital-first approach transforms not just accessibility but also speed, with a dashboard of results returned in as little as three minutes.
Securing buy-in from the financial services industry has not been easy. Gretel has had to navigate an environment shaped by legacy technology, data silos, and rising regulatory pressure. Many providers have historically lacked the financial and operational resources to tackle dormant assets at scale. Building trust and forging partnerships across such a diverse and heavily regulated sector required Gretel to develop a robust, secure and compliant model that could align with multiple operational frameworks. Overcoming these challenges has been instrumental to Gretel’s success.
Since launch, Gretel has matched thousands of people in every part of the UK to savings and investments worth, on average, £5,689 – a figure that provides a vital financial lifeline for many households, particularly at a time when five million people in the UK live in monthly budget deficit.
Gretel’s success lies not just in its technology but also its commitment to accessibility and inclusion. Users range from 18-106 years old, spanning every demographic from sub-prime to high net worth. Its accessible design supports vulnerable groups including care leavers, bereaved families, and elderly individuals – many of whom face barriers to financial services elsewhere.
As a signatory to the Fintech Pledge 2025, a collaborative approach is central to Gretel’s purpose. Partnerships with StepChange, MoneyHelper, and ClearScore have extended Gretel’s reach to more than 20 million individuals, helping those in greatest financial need. Partnerships with fintechs such as CreditLadder, Snoop and Loqbox ensure users benefit from a wide range of wellbeing tools, while also helping these firms deliver impact at scale.
Gretel is more than a money-finding tool – it is a platform for financial empowerment, inclusion, and resilience.
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