Company: Apaleo
CEO, CTO, Founder: Ulrich Pillau, Stephan Wiesener, Philip von Ditfurth
Website: https://apaleo.com
About Apaleo
Apaleo is the open, AI-first property management platform behind Agent Hub—the first-ever AI agent marketplace for hospitality.
Designed for modern accommodation providers, Apaleo gives hospitality brands full flexibility to design and operate their unique concepts.
An API-first platform, Apaleo is built for an AI-first future. It disrupts traditional hospitality software by replacing single-vendor suites with best-of-breed technology.
Founded in Munich in 2017, Apaleo was built to challenge the slow, closed, and rigid systems dominating hospitality tech. By launching with full API access and open architecture, Apaleo gives hospitality operators full control to plug-and-play the best tools, free from vendor lock-in.
Today, Apaleo powers over 1,700 properties and 85,000 units in more than 30 countries, with customers including citizenM, easyHotel, limehome, and Numa.
Unlike traditional all-in-one systems, Apaleo is fully modular. Every core function—reservations, payments, accounting, rate management—is designed to be extended. This structure allows teams to connect specialised apps or automate workflows in days, not months. For fast-growing brands, this means rolling out new properties, features, and guest experiences with unmatched speed and simplicity.
Apaleo operates with a transparent pricing model, users only pay for the features they use, not the entire software. This makes scaling more cost-effective. Low-code and no-code capabilities also reduce reliance on developers, helping brands move faster while maintaining consistency in service.
In 2025, Apaleo reached a new milestone by launching Agent Hub—the first AI agent marketplace for hospitality in the world.
More than a marketplace, Agent Hub is a collaborative ecosystem where hoteliers and tech developers build, discover, and deploy AI agents that boost profitability and guest satisfaction.
Agents in the Agent Hub function like digital staff, handling high-impact tasks such as email bookings, guest profiling, data syncing, and corporate sales strategy–in seconds. The agents can be activated in hours, not weeks, and early adopters are already reporting major time savings and service improvements.
The agents can be tasked to achieve specific outcomes, improving returns on investment. Early adopters of agents in the Agent Hub have seen substantial impacts in efficiency gains and cost reductions. For example, an AI CRM Agent can be tasked with the outcome of increasing upsell revenue. It generates guest insights on demand, identifies guests with special occasions, and offers personalised add-on packages, replacing clunky legacy systems with intelligent, real-time support. A Reservation AI Agent can be tasked with the outcome of automating a majority of inbound calls without human intervention, saving staff 4-8 hours per week from answering common queries.
The biggest differentiator of Agent Hub is its openness. Operators can pick and mix agents to suit their needs without being locked into a single vendor ecosystem. Meanwhile, AI developers gain a direct go-to-market path with monetisation tools and real-world user feedback, fuelling rapid innovation.
As AI reshapes every industry, Apaleo is helping hospitality operators leap ahead. With its open platform, modular design, and breakthrough Agent Hub, Apaleo continues to push the boundaries in hospitality tech.
