Company: Belong
Co-Founders: Avion Gray (COO), Samantha Rosenberg (CEO)
Website: https://www.be-long.co/
About Belong
Belong launched in March of 2024 with the largest European Pre-Seed raise for an all female leadership team.
What is Belong? –
Belong is a personal wealth-building platform for millennials ready to invest in their future.
We break down the barriers that usually prevent people from investing:
It’s simple to use, diversified, long-term investing, and built with millennials in mind – a generation that reportedly has an estimated £300 billion in savings in cash. Although millennials make up the majority of the population (22%), they currently own less than 5% of the stock market!
What is Belongs USP? –
Belong is the first platform in the world to offer retail investors an optional boost loan to scale up a long-term investment in equities.
With the optional Boost loan feature, users can invest more money to help fire up their growth and catch up on lost time. Belong instantly multiplies their upfront investment with a low-interest loan, which is then repaid in manageable monthly instalments. It’s the same concept as a mortgage loan but for your investments!
What problem is Belong trying to solve? – Two things are needed in order to build wealth – time and money. When you’re young, you have time but not the money to invest, and vice versa when you’re older, you have money but no time.
Belong wants to correct this paradox by empowering more people to reap the rewards of allowing their money to compound over time.
At Belong, our goal is to provide a new and accessible way for young people to access leveraged asset returns in order to establish their wealth-building earlier. Starting with a larger investment upfront, enhances the power of compounding over the long term. It’s a fact that the more you invest and the longer you leave it, the faster it grows.
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