Company: Serene
Founders: Savannah Price and Ehsan Faridifar
Website: https://myserene.io
About Serene
Serene is revolutionising how businesses detect and manage vulnerability using cutting-edge AI technology, combining deep behavioural science with AI-powered insights. As the first-ever Consumer Vulnerability Engine, Serene is pioneering a new approach to understanding and addressing vulnerabilities in customers, whether they are financial, emotional, or behavioural. Our platform is setting a new standard for how businesses support vulnerable customers, ensuring they don’t fall through the cracks and instead receive timely, proactive care when they need it most.
What sets Serene apart from others in the AI space is our commitment to making vulnerability detection an integral part of business operations across industries. Our technology is not just about compliance or ticking boxes; it’s about providing real-time, personalised support to vulnerable customers, ensuring that businesses act early to prevent harm. Serene is the first product of its kind to use AI to detect vulnerabilities early in customer journeys, offering businesses a way to address these challenges before they escalate into financial or personal crises.
Serene’s consumer vulnerability engine has three core features – as described below:
At the heart of Serene’s solution is SereneID, which leverages AI models grounded in behavioural science to detect vulnerability across four key areas—health, life events, resilience, and capability. By identifying micro-signals of distress, such as changes in behaviour, financial status, or mental health, Serene helps businesses recognise when their customers are at risk, even before those individuals themselves are aware. This early intervention is critical in preventing long-term harm and fostering healthier financial and personal outcomes for customers.
The predictive power of AI in Serene’s platform lies in SereneScore, a tool that not only assesses the severity of vulnerabilities but also predicts potential harm, such as scam susceptibility or financial distress. By combining transactional data with behavioural patterns, Serene provides businesses with the insights they need to manage resources and tailor interventions, ensuring that customers receive the appropriate support. This predictive power makes Serene an invaluable tool for businesses aiming to improve acceptance rates and customer retention, reduce default rates, and create long-term positive relationships with their customers.
Furthermore, SereneCare is an AI-powered feature that delivers scalable, empathetic interventions with tailored support, connecting customers to a curated ecosystem of over 2,000 specialist services and supporting frontline staff with contextual insights and guided conversations. This capability not only addresses immediate vulnerabilities but also helps businesses provide long-term, sustainable support for vulnerable customers, ensuring they receive holistic care.
Already trusted by leading financial institutions such as NatWest and Hastings Financial Services, Serene’s platform is designed to be adaptable across industries, from banking and insurance to utilities and telecoms. Our industry-agnostic approach means that Serene is scalable and can integrate seamlessly into existing customer journeys, regardless of sector. By embedding vulnerability detection and support into everyday business processes, Serene is transforming how businesses operate, making empathy and inclusivity a core part of their customer service strategy.
The growing recognition of Serene’s impact is evidenced by our participation in prestigious programmes like Accenture’s FinTech Innovation Lab and the Financial Regulation Innovation Lab (FRIL) – demonstrating the value Serene brings to the regulatory compliance space, as well as to the broader fintech ecosystem.
Featuring in TechRound’s AITech35 2025 would be a testament to Serene’s use of AI to drive positive change. By focusing on proactive vulnerability management, we are enabling businesses to make data-driven, empathetic decisions that lead to better outcomes for their customers. Serene’s AI-powered platform is more than just a tool—it is a movement towards a more inclusive, responsible, and resilient financial ecosystem. We are confident that Serene is poised to continue pushing the boundaries of what AI can achieve, both for businesses and the customers they serve.
Check out what TechRound can do for your business: SEO, PR, HR Software, Payroll Software, IT, VoIP.
