Company: Samp
Founders: Shivani Shah and Laurent Bourgouin
Website: https://samp.ai/
About Samp
Samp is a pioneering deep-tech company harnessing cutting-edge AI and 3D technology to transform how industrial sites manage and interact with their data. Through its patented innovations, Samp automatically creates precise virtual 3D replicas of industrial facilities in just a matter of days. This empowers teams to navigate and operate complex environments with unprecedented clarity, safety and efficiency.
At the core of Samp’s offering is Shared Reality, an AI-powered platform that turns static, fragmented technical documentation into a living, interactive digital workspace. Using advanced computer vision and proprietary AI algorithms, Shared Reality automatically detects and classifies thousands of industrial assets within 3D environments. It then intelligently links these assets to their corresponding technical data (such as diagrams, blueprints, and manuals), creating a unified, easily navigable source of truth for all site information.
Shared Reality addresses a fundamental problem: industrial companies are unwittingly operating with a 30% blind spot due to critical gaps and errors in their technical documentation. Ageing facilities frequently contend with siloed, outdated, and incomplete documentation, which leads to inefficiencies, safety risks, and operational bottlenecks. By automating the identification, structuring, and connection of vast amounts of technical data, Samp enables companies to mitigate these issues and enhance both safety and operational performance.
Founded in 2019, Samp has rapidly evolved from a two-person startup into a team of over 30 across Europe, with a relentless focus on advancing AI capabilities for real-world industrial applications. Its proprietary AI engine processes large-scale, complex environments, accurately recognising a wide variety of industrial objects and seamlessly integrating diverse data sources.
The impact of Samp’s innovation is already evident. Shared Reality has demonstrated its value across hundreds of industrial sites in sectors such as energy, utilities, and manufacturing. It has cut the cost of engineering studies by nearly a third, halved on-site risk exposure and hazardous interventions, and reduced contract amendments by 60%. Customers have reported a 5% boost in plant uptime due to faster maintenance response, while others have reduced the time and cost of equipment inventory updates by 80%. The financial benefits are equally compelling, averaging over €500,000 in CAPEX savings per site per year, alongside a 15% reduction in ongoing OPEX.
In recognition of its technological advancements and growing market traction, Samp secured an additional €6 million in investment in September last year. This funding is accelerating international expansion and the further enhancement of its AI platform, with the company targeting deployment at 5,000 industrial sites by 2030.
By combining AI innovation with real-world impact, Samp is setting a new standard for industrial data management and collaboration. Its transformative technology is helping industries modernise safely and sustainably, showcasing the profound potential of AI to solve complex, mission-critical challenges at scale.
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