Company: ViVV Labs
Founder, CEO: Brandon Keenen
Website: https://vivvlabs.com
About ViVV Labs
ViVV Labs is a London-based AI marketing company founded in 2023 with a mission to simplify and transform how brands manage their paid media strategies. From the outset, the goal has been to create an intelligent co-pilot for marketers — a platform that empowers businesses to make smarter, faster decisions without being overwhelmed by complexity. So far, it has delivered a 49% cost saving for a Fortune 500 company, while delivering a 26x growth and counting to another customer, by recommending why, where and what to (or not) spend their marketing dollars on.
The founding team brought together expertise in marketing, data science, and product development to tackle a widespread problem: marketing teams were drowning in data but still flying blind. Attribution models were outdated, performance analysis was fragmented, and channel optimisation often relied on guesswork. ViVV Labs was created to solve these issues head-on.
Beyond client work, ViVV Labs is contributing to the broader AI industry by showcasing how intelligent systems can work alongside human teams rather than replace them. They believe AI should enhance human decision-making, not remove it. The platform is built on this principle — every insight is designed to be interpretable, actionable, and aligned with marketing goals.
Looking ahead, ViVV are expanding the capabilities of the AI agents to become even more adaptive. From real-time budget allocation to predictive trend spotting, we are pushing the boundaries of what modern marketing platforms can achieve. Our commitment remains the same: to simplify the complex, challenge outdated conventions, and help brands thrive in a rapidly evolving digital landscape.
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