Company: Wooshii
Founders: Fergus Dyer-Smith, Darryl Newton, Amy Robertson
Website: https://wooshii.com/
About Wooshii
Efficiency, transparency and performance are critical for video marketing. Wooshii gives a complete & unique solution, driven by data and AI, to dramatically increase video creation being ‘right first time’.
Wooshii was originally founded in 2009, as a two-sided marketplace between creators and brands. Following initial investment by YFM Private Equity in 2019, the business started the development of a range of SaaS products alongside its full-service production agency and tech platform.
Led by serial entrepreneurs Fergus Dyer Smith, Darryl Newton and Amy Robertson, the business used its deep roots in technology, particularly AI, to cater to customers amid the rise in B2B video marketing spend.
There are two key functions within Wooshii that use technology to help customers achieve successful video marketing. AI-powered software for efficiency, enhanced performance, and better creative decisions, and a global creator network, giving access to the world’s best creative production talent.
The Wooshii SaaS offering is fourfold:
Wooshii Insight – an intelligent analytics and insights platform
Wooshii Co-Pilot – a hyper-trained & secure AI workspace for campaign & strategy development
Wooshii Production – to create any type of content, anywhere in the world, delivered by a network of 16,000 creators
Wooshii Brand Check – an AI-driven analytics platform to deliver creative optimization through platform performance analysis, improving ROI by up to 42%
From creative ideation through to post-campaign analytics, Wooshii’s solutions help customers inject data-driven intelligence into the entire creative and production process, delivering creative prioritising efficiency, transparency and performance. The company is showing excellent results, with Publicis Pro having announced a 1% increase in its bottom line after working with Wooshii for just six months.
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