Company: Genous
Founder: Simon Bones
Website: https://genous.earth
About Genous
Simon Bones, founder and CEO of Genous, is an exited entrepreneur who previously ran the international strategy consultancy Credo. Frustrated by his own experience retrofitting homes, he launched Genous in 2022 to offer a one-stop-shop for homeowners seeking greener, more cost-effective, and energy-efficient properties.
Genous, backed by a team of industry veterans, technologists, and supply chain experts, has pioneered intelligent retrofit — a technology-driven approach that uses digital-twinning techniques for both heating and electricity, together with advanced algorithms, so that retrofits can be tailored to maximise financial and carbon returns while minimising waste. The company also rigorously screens the market to offer only the best equipment, ensuring customers receive high-quality solutions.
Unlike other UK retrofit providers, Genous covers all major insulation types, glazing, doors, solar, heat pumps, and smart technology. The company deals directly with homeowners, handling all accreditations, permissions, and project delivery —simplifying the process by serving as a single point of contact.
Addressing the industry’s green skills gap, Genous has developed a low-cost, scalable advisory service, diverging from the traditional PAS2035 model. For delivery, the company partners with local trades, leveraging their expertise. This strategy not only ensures quality control but also supports employment and skills development within the supply chain.
Genous prioritises results, with its retrofit recommendations leading to an average reduction of five tonnes of CO2e per household—significant given that the average UK citizen emits 7-8 tonnes annually. Customers also often save over £1,000 per year on energy bills. Recognising the low awareness of home retrofits, Genous actively builds partnerships to drive customer engagement and enhance market penetration.
The company collaborates with architects and builders to integrate green solutions into renovations, and work with product manufacturers to distribute best-in-class materials, and partners with mortgage lenders—including top UK banks—to facilitate affordable financing for retrofits. Additionally, Genous contributes to education and research, with Simon serving as a Visiting Research Fellow in climate change science at the University of Bristol.
Customer service is central to Genous’s ethos. The company provides clear, jargon-free information, assists with ancillary services like planning and electrical upgrades, and maintains consistent, responsive communication. Only top-tier supply chain partners are selected to uphold its commitment to quality. This dedication has earned Genous recognition, including Simon’s invitation to present at the ESNZ Select Committee on consumer protection and accreditations such as RECC, MCS, and Trustmark.
At its core, Genous is driven by ESG principles, aiming to help households reduce emissions. Simon exemplifies these values, taking only a National Living Wage salary, and the company prioritises customer interests over short-term profit. By demonstrating the financial and environmental benefits of Intelligent Retrofit, Genous is reshaping perceptions of home retrofitting, proving it to be aspirational and value-adding.
Check out what TechRound can do for your business: SEO, PR, HR Software, Payroll Software, IT, VoIP.
