Company: Mindset AI
Co-Founders: Barrie Hadfield (CEO), Christine Davies (CXO), Jack Houghton (CPO), Niamh Mulhall (VP of Operations), Wic Verhoef (CDO) and Will Evans (CTO).
Website: https://www.mindset.ai/
About Mindset AI
Mindset AI is a no-code AI agent platform for SaaS companies. We help product and developer teams launch AI features in days rather than months, without burning resources or compromising on scale, security or user experience. Founded in 2019 by the team behind Workshare, a secure enterprise file-sharing platform that achieved a successful exit, Mindset AI was born from the frustration of building complex features under tight timelines. The founding team includes Barrie Hadfield (CEO), Christine Davies (CXO), Jack Houghton (CPO), Niamh Mulhall (VP of Operations), Wic Verhoef (Chief Design Officer) and Will Evans (Chief Technology Officer).
The challenge we solve is clear. SaaS teams are under pressure to add AI, but engineering teams are already stretched, AI expertise is expensive and internal builds are risky. Mindset AI removes these roadblocks. Our platform lets companies ingest content, automate admin tasks and embed intelligent agents into their product using no-code tools and developer-friendly SDKs.
Our AI agents go beyond basic Q and A. They can guide onboarding, perform actions like filling RFPs or triggering UI updates, and work securely across multiple clients with enterprise-grade provisioning. Customers typically go live in under 15 hours.
What’s the impact for SaaS companies?
In less than 15 hours of total setup, our customers are embedding AI-native features that used to take months to build.
– One L&D provider saw a 900% increase in course enrollments after launching an AI search agent.
– A healthcare SaaS platform reduced its support workload by 30%, freeing up the team for higher-value work.
– In an A/B test, one customer saw a 3.4x increase in revenue per user.
We’re now embedded in 2,700+ SaaS products across L&D, HR, and media, including Alison, Mintra, Fuse Universal, and SkillPath.
And as a business, we’re growing fast.
– Mindset AI hit £1M ARR in October 2024, with 120% year-on-year growth.
– In April 2025, we closed a £4.3M funding round to scale the team and product.
– We’re expanding rapidly into new verticals and use cases.
What makes us different?
– No-code + SDK: Non-technical users can build workflows in minutes, while developers retain full control over data, branding, and functionality.
– Multi-tenant architecture: Spin up AI agents for every client securely and instantly, critical for scaling in B2B SaaS.
– AI orchestration: Our agents don’t just answer questions, they perform real tasks like filling RFPs, updating systems, and triggering UI actions.
– LLM agnostic: Swap models, export workflows, and stay future-proof, no vendor lock-in.
What’s next?
We’re expanding Mindset AI from a powerful backend platform to a full-stack “AI app store” experience. This means SaaS companies will not only be able to build and manage agents but also offer their own AI marketplaces to customers, boosting stickiness, upsell potential, and product differentiation.
We believe AI agents will soon be embedded in every SaaS product, just like dashboards or chat support are today.
Mindset AI exists to make that future accessible, scalable, and profitable, starting now.
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