Company: Pavegen
Founder: Laurence Kemball-Cook
Website: https://www.pavegen.com
About Pavegen
Pavegen: Turning Footsteps into Powerful Engagement and Data
At Pavegen, we make sustainability interactive. Our award-winning kinetic energy floor technology transforms footsteps into digital engagement, movement-driven experiences, and real-time data insights. Whether in smart cities, brand activations, or public spaces, we help organisations connect with people in a way that is both memorable and meaningful.
Since launching in 2012, Pavegen has evolved into a global leader in experiential technology, with installations in over 300 cities across 38 countries. From city walkways in Riyadh and a running track in Hong Kong to brand experiences with Google, Nike, Volvo and Formula E, our renewable energy floors create high-impact engagement moments, whether through gamification, rewards, or real-time interaction.
Creating Meaningful Connections
Scaling a technology that reimagines how people interact with their environment has come with challenges, from refining our product to demonstrating the value of physical-digital engagement in public and commercial spaces. Today, our systems are exported globally, helping brands and cities transform high-footfall locations into interactive experiences that capture attention and collect valuable insights.
For example, in Telford, UK, our floors help drive engagement with real-time data-triggered messaging on a digital screen, while in Riyadh, Saudi Arabia, footsteps activate decorative LED lights along a city walkway: showing how movement generates renewable energy whilst creating powerful, shareable moments.
Scaling for the Future
As brands and cities look to create more immersive, connected spaces, Pavegen continues to expand into urban regeneration projects, retail environments, stadiums, transport hubs and large-scale activations. Our latest hybrid Solar+ technology integrates solar panels with footstep-powered engagement, ensuring continuous interactive experiences, even in low-footfall areas.
Additionally, AI-powered engagement tools are helping brands personalise consumer interactions, delivering tailored content and real-time insights that deepen connections with audiences.
Pavegen’s impact extends to major sporting events, where we recently won the Sports Technology Award for Best Fan Engagement. Our interactive fan experiences have powered activations at some of the biggest sports venues worldwide, turning spectators into active participants through real-time leaderboards, gamified challenges, and energy-generating fan zones.
By combining movement-driven technology with data insights, hybrid power solutions, and AI-driven engagement, we help organisations create real-world impact, one step at a time.
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