77% Of Under-40s Prefer Bitcoin Over Gold As Investment

In a survey conducted by the deVere Group, a trend has emerged among the younger generation of investors.

The survey, comprising responses from more than 750 clients worldwide, reveals a shift in investment preferences. Young investors, particularly those aged under 40, are increasingly favouring Bitcoin over gold in their portfolios.

This shift shows a real shift in the investment landscape, reflecting the priorities of investors in the digital age.


Bitcoin vs. Gold


Traditionally, gold has held the status of a safe-haven asset and a reliable store of value. However, the survey paints a different picture, indicating that 77% of respondents under 40 prefer Bitcoin as a part of their investment mix.

This preference shows the growing perception of Bitcoin as a dynamic and potentially rewarding investment, particularly when compared to the relatively stable but less volatile gold market.


Digital Assets Seem Familiar To Younger Investors


One of the key drivers behind the preference for Bitcoin among younger investors is their familiarity with digital assets and the underlying technology. Bitcoin, being a digital-native investment option, aligns seamlessly with the tech-savvy mindset of the younger generation.

The rise of online transactions and digital payments further amplifies the relevance of cryptocurrencies, positioning Bitcoin as a natural choice for the digital-savvy investor.



Bitcoin’s Potential


Bitcoin’s impressive performance in recent years has captured the attention of investors. Year-to-date, Bitcoin has soared by a staggering 112.75%, outstripping traditional stock market indices.

This price appreciation, coupled with the potential for high returns, has significantly contributed to its appeal among younger investors. The survey highlights that the younger generation views Bitcoin as a vehicle for substantial wealth accumulation, further bolstering its popularity.


Questions Around Legitimacy


The integration of Bitcoin into the balance sheets of large financial institutions has added a sense of legitimacy to the cryptocurrency.

This support not only lends credibility to Bitcoin but also enhances its appeal among young investors who seek reliable and secure investment options. The growing acceptance of Bitcoin in mainstream financial circles just enhances its attractiveness to a wider investor base.


Bitcoin’s Unique Advantages


Bitcoin offers several unique advantages over traditional assets like gold.

Its divisibility and ease of transfer across borders make it a versatile asset. Additionally, the cryptocurrency’s fixed supply of 21 million coins positions it as a potential hedge against the devaluation of flat currencies, making it an attractive option for wealth preservation, especially in times of rising inflation.


Embracing the Digital Future


The deVere Group survey sheds light on a transformative trend in the world of investments. Bitcoin’s rise and the shifting preferences of younger investors shows the digital revolution reshaping the financial landscape.

As the financial services sector grapples with the digitalisation of assets, Bitcoin stands at the forefront of this shift. Its innovative features, accessibility, and potential for substantial returns have positioned it as a favoured investment choice for a generation that values innovation and embraces the digital future.

However, investors must exercise caution, assess their risk tolerance, and diversify their portfolios, given the volatility of cryptocurrencies. As the temptation of Bitcoin continues to grow, the financial world must adapt to accommodate the evolving preferences of a new generation of investors.