Company: Redflags
CEO: Tim Ward
Website: https://thinkcyber.co.uk/
About Redflags
Redflags, formerly ThinkCyber, is all about intelligent behaviour change, when and where it matters. By pairing on-device behavioural telemetry with intelligent, pre-emptive nudges at the point of decision, Redflags turns moments of risk into learning moments, building secure habits without disrupting work. Lightweight to deploy and fast to value, it’s backed by behavioural science and repeatedly proves operational risk reduction with clear, measurable results. Founded in 2016, Redflags was established with the vision of revolutionising security awareness by applying behavioural science techniques to drive positive, lasting behaviour change, keeping people and their data safe from imminent threats.
Since its launch, Redflags has overcome significant challenges, competing against long-established traditional training providers. Historically, cybersecurity awareness programmes relied on theoretical e-learning modules or phishing simulations that were often disengaging and ineffective in creating lasting change. Redflags recognised this gap and transformed the Human Risk Management sector by taking a behavioural science-led approach that delivers real-time, context-aware interventions directly on users’ devices. Applying the principles of Nobel Prize-winning “Nudge” Theory, Redflags intervenes at the exact moment of risk, guiding employees toward safer behaviours and reinforcing positive habits. This approach has led to measurable improvements in user behaviour, such as reductions in risky email clicks and increases in phishing reporting. Redflags seamlessly integrates with existing security stacks to deliver customisable microlearning campaigns and intelligent nudges during everyday activities such as entering credentials, sending attachments, or connecting to insecure Wi-Fi. This reinforces security habits naturally, achieving voluntary participation rates of up to 82%.
Today, Redflags is trusted by leading brands including Dr. Martens, Unilever, Tesco Bank, and Welsh Water, helping them improve employee security behaviours, reduce risky actions, and strengthen organisational resilience. Its customer base spans NHS trusts, housing associations, Critical National Infrastructure, retailers, and financial services.
Across its client base, Redflags has achieved outstanding results: an 89% engagement rate, a 59% decrease in password entry after clicking suspicious links, a 73.4% drop in Outlook link clicks, and a 93% reduction in files copied to removable drives. Individual case studies further demonstrate its impact. Gamma achieved a 93.7% reduction in files copied to removable disks; A leading defence and security firm, saw a 79% drop in Outlook link clicks and “hover-over” interactions; and a consulting client recorded an 81% decrease in password entries following link clicks. Even in high-risk environments, such as logistics and supply chain operations, employees at a multinational logistics company demonstrated safer behaviour, with 74% connecting more securely to open Wi-Fi networks.
Available in 13 languages and scalable to tens of thousands of users, Redflags proves that behavioural cybersecurity can be implemented effectively across industries. Beyond its clients, Redflags contributes to the broader goal of improving societal cybersecurity, collaborating with Women in CyberSecurity (WiCyS) UK & Ireland, LORCA, Digital Catapult, and the NCSC Startups programme to foster the next generation of cybersecurity professionals. Redflags is about intelligent behaviour change when and where it matters most, pairing on-device behavioural telemetry with real-time nudges at the point of decision, turning moments of risk into moments of learning and measurable reductions in operational risk.
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