Lee Rhodes Interview – Rhodes Advisory


We caught up with Lee Rhodes of Rhodes Advisory to find out more about his mortgage and insurance and reflect on his 13 years of experience in the industry.


1. What is the business?

Rhodes Advisory Services LLP (Rhodes Advisory) is a Financial Services business specialising in mortgages and mortgage associated insurances such as Buildings & Contents Insurance, Life and Critical Illness Insurance as well as Income Protection. I (Lee Rhodes) Founded the business with over 13 years’ experience in Financial Services and set up with two things in mind, these being expertise and service. As an appointed Representative of Openwork (one of the largest financial advice networks in the UK) we have access to a huge support network and also to exclusive mortgage rates not found in Lender branches on the high street.

2.What are the plans for growth

Jonathan Rothbart

Jonathan Rothbart, one of my oldest friends joined me as Partner in the business back in June. He brings with him a wealth of experience of over 16 years in Financial Services and together we have a huge amount of drive and ambition. We have already built a network of around 20 professional introducers and are currently in the process of building a Social Media and Google Pay Per Click campaign which we hope will generate enough leads to bring two new Advisors on Board at the start of the new year. We always want to continue with our founding principles of expertise and service, therefore the plan is to grow steadily, fully training and mentoring advisors who come on board.

3.What are the challenges you have faced?

The early days in an office on my own were probably the hardest! I’m very much a people person and struggled with my own company for 9 or 10 hours a day. I guess the biggest challenge was to build a network of clients and introducers from nothing, but persistence has been the key and were now starting to get quite a few organic referrals from clients who have used us and been happy.

4.What advice would you give to young people or new entrepreneurs

It’s not easy all the time. Loads of new businesses fail in the early days. Know your strengths and play to them. I am a strong communicator and I’m detail orientated, that’s what makes me good at what I do. Enjoy your topic, I spend so much of my relaxation time still reading about or writing about Financial Services as I’m genuinely interested and enjoy it.