Plum Launches its Personal Finance App in Five More European Countries

Plum, the smart European money app, is today announcing its launch in five new European countries: Italy, Portugal, the Netherlands, Greece and Cyprus.

Plum customers in these markets can now connect their bank accounts to the app. With its unique automated tools, Plum supports people to manage their finances, helping them fight money inertia when it comes to making smart financial decisions. This includes helping people to automatically set aside money regularly, according to their goals.

The app allows its customers to diversify and grow their money over the long-term with its stock investing service. People can invest in up to 3,000 US stocks commission-free. Customers can start investing from as little as 1 euro through fractional shares in world-class, popular companies such as Google, Meta or Amazon.

Plum is also offering a 100% biodegradable and recyclable VISA debit card, available at no extra cost for its subscription-paying customers, allowing users to pay online, via Google Pay or directly at the merchant, or to withdraw cash without additional fees anywhere in Europe.



Plum is strengthening its presence across Europe when money management has arguably never been more important. Prices remain high in the Euro area, with inflation rate reaching 9.2% in December 2022*, meaning people are continuing to face cost of living challenges. The app makes it easier for people to save, budget and invest, having already helped 1.5 million people across Europe to set aside more than €1.79 billion.

Victor Trokoudes, co-founder and CEO of Plum, comments: “We’re delighted to bring Plum to five new European countries and help people manage their finances there. This is a challenging economic period as people are experiencing levels of inflation not seen in decades, leading to cost of living challenges. The need for long-term financial resilience has arguably never been clearer and we created Plum precisely to help people tackle this, helping ensure that your money management is automated and wealth looked after for the future.

“Being present in 10 markets overall demonstrates we truly are a European company. At Plum, we are committed to empowering people with a complete money toolkit, helping them nurture their financial wellbeing today and for the long run, giving motivation to their money. The intelligence of our app means we can offer a smart alternative to traditional tools and help people make their money go further in multiple ways. We’re excited to be helping people to save money, invest in stock markets and manage their spending, through one single app, and at a lower cost.”

The launch marks the next step in Plum’s European expansion, having successfully launched in the UK, France, Spain, Ireland and Belgium. This means Plum is now present in ten European countries overall.


*According to Eurostat, January 6th

*Plum offers three subscription plans: Basic for free, Plum Pro for €2 per month and Premium for €9,99 per month. While the Basic tier gives access to Plum’s algorithm to help save money as well as the ability to invest in 1,200 Stocks, the Plum Pro account also offers additional smart rules such as Rainy Days, which puts aside extra money when it rains, and its new debit card. The Premium tier gives access to all of Plum’s features, including an additional 1,800 stocks in companies from around the world, making a total of 3,000 stocks available for investment.



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