50. GreenJinn


Company: GreenJinn

Founder(s): Giuseppe Licari & Roberto Amerighi

Website: https://greenjinn.com

Description: The FREE cashback app for brands that are good for you, your wallet and the planet.


About GreenJinn

GreenJinn, the FREE cashback app for brands that are good for you, your wallet and the planet.

Get real cash on the brands you love from the supermarkets most convenient for you. Save up to £1,500 yearly cashback on healthy and sustainable products with offers tailored to you.

For the brands they work with, they help solve the blind spot in their media with their new system: GreenJinn Treasure™: Tracking and measuring offline conversion from media.

Treasure™ allows brands to go beyond brand awareness of their ad spend and deliver tangible and measurable call-to-actions to drive in-store activation with actionable insights and retargeting without needing cookies.

Founders launched GreenJinn back in 2017 with the aim to connect mindful and curious people with brave brands.

Giuseppe and Roberto, the founders, met at University, which is where their lightbulb moment happened. They (like a lot of people) were looking for an easy way to cut grocery bills without starving ourselves or having to buy junk food. So they wanted to start their own service to do just that… Hello GreenJinn!

They wanted to provide a space where people could discover new, healthy and quality brands, have personalised offers tailored to their needs and be as quick and simple as possible.

Their biggest challenge was the chicken and egg problem whilst building a marketplace. They were dependent on brands partnering with them as well as users downloading and joining the app. To overcome this they started funding offers on brands themselves so there was a range of offers available to users. This also allowed them to already have data and insights on that brand when they approached them to partner with us.

They have lots of plans for what’s next. Without giving away all ideas, they are working on making their user experience even better and easier to use. They are pushing further into the world of AI, going above and beyond to let users access offers through TV or activated in store. Although the UK is the main focus for now they will be launching into new countries soon! They are going through rounds of investment funding which will allow them to expand operations and help enter into new markets.

Sustainability is an area that is very important to them. That’s why they have Green in the name. It’s one of their key values and something they live and breathe at GreenJinn.

They have done a lot this year from becoming a climate positive workforce, launching Go Green with GreenJinn initiatives and holding webinars challenging brands to partnering with The Felix Project to help reduce food waste. They want to continue to learn and share this with users. They want to improve and hit targets within their four sustainability pillars: Product, Partnerships, People and Planet. The main one being, they are working towards becoming a B Corp business.



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