Creative entrepreneurs need to be just as business minded as any other entrepreneur. The basics of any startup are the same — even though it might seem difficult to define business goals and think about promotion when it’s your own creative work driving your business forward. Here you can read three specific tips on how to get started.
It’s a big step to throw oneself into entrepreneurship. When you hear the word entrepreneur, you might think of a person wearing a suit or a tech professional. But creatives starting their businesses face many of the same challenges. There are a lot of important steps to consider no matter which type of business it is. Read 3 essential ones here.
1. Know what you do and how to brand it
First, you need to be sharp on what you do and why you do it. As a creative, you probably have a pretty good idea of what your specialty is. But it’s important to define it in some way. This will make you able to brand your creative business in a way that people can connect with. Branding is important – even for small creative businesses.
Just like any other start-up, you will have to get a website, a visual style, a business name, and so on. These are all important decisions that will influence your success. Something like a business name will depend on what type of business you’re starting. If you’re an artist, you might want to call your business by your name. But you might want to call it something else depending on what industry you’re getting yourself into. If this is the case, you can get some inspiration by checking out other creative startup names.
2. Setting ambitious and realistic goals
When you first start a business, it’s usually a good idea to define some goals. It’s a good way to make sure that you have something to work towards. A good thing to navigate after is the balance between ambitious and realistic goals. You can dream big and imagine everything, but when you set goals, it can be helpful to think about what’s realistic within a certain timeframe. It can be a very good idea to write a specific business plan where you can define how you’re going to get there.
3. Pricing and promoting your work
When you first start a creative business, it can be extremely challenging to price your work. Many creatives feel very personally connected to their work, which can make it hard to put a price on it. But be careful not to undermine yourself by pricing your work too cheaply. The same thing goes for the promotion part of your business. It can be hard to sell oneself, but if you want to become a successful creative entrepreneur, this is something that you need to learn sooner rather than later. Read much more on how to promote your creative work and increase your sales here.