6 Alternatives To Mailchimp For E-mail Marketing

E-mail marketing is one of the oldest digital marketing tools, and one of the most effective. It involves sending information about your business, whether it be important announcements, product launches or general newsletters, directly to people’s inboxes.

So what gives this form of marketing its edge? Well, it’s personal. While social media ads are able to grab attention while scrolling, e-mail marketing lands your message right in your audience’s inbox. It offers a higher level of personalisation, even using their first names to start a conversation. It’s pretty powerful.

Regardless of whether you’re a growing startup, big company or one-man-band, e-mail marketing gives you a direct line of communication with the audience who matters most to you.

 

Why Does E-mail Marketing Work For Businesses?

 

It’s a misconception that e-mail marketing is just for staying in touch with customers. In reality, it’s a tool to convert those who are interested into buyers and, one step further, into loyal buyers who come back time and time again.

So how is it able to achieve this? Here are just a few of the ways.

You own it: In social media marketing, the algorithm can dictate when, where and how often your adverts are shown. But with e-mail marketing, you get full ownership. Your e-mail list is entirely yours to grow and nurture.

It’s personalised: In e-mail marketing, you can segment your subscribers into different categories and serve them the content that they are most likely to resonate with. This leads to better chances of them making a purchase or engaging with your services.

It’s automated: E-mails can be scheduled ahead of time in addition to automatic welcome e-mails, birthday offers or reminders if their cart has been abandoned at checkout to follow through. This lets customers know that you are thinking of them and that counts for a lot.

Use data from insights: All e-mail marketing platforms will have analytics to show you open rates, click-through rates and conversions. This data will give you a better idea of where your efforts need to be directed.

 

6 Alternatives To Mailchimp For E-mail Marketing

 

Mailchimp has always been the go-to platform for e-mail marketing, although it may not be for everyone. It’s a great place to start for beginners especially with its free plan for small businesses on a budget. With its range of templates to choose from and detailed insights, the platform is trusted by millions of users.

However, if you’re curious as to what other platforms are out there, read on.

 

1. ConvertKit

 

 

ConvertKit is a platform loved by content creators for blogs, podcasts or selling online courses. It has a very clean interface that is easy to navigate, even for those who aren’t the most tech-savvy. The platform also uses a tag-based system where audiences are organised using tags and segments.

If you’re looking to add a sign-up form or landing page, you can build it straight on ConvertKit even if you don’t have a website for your business. Users can also enjoy a free plan for up to 1000 subscribers.

 

2. Klaviyo

 

 

Klaviyo is a popular platform among e-commerce businesses thanks to its seamless integrations with BigCommerce and Shopify. Audiences can be segmented according to their existing purchase history and browsing behaviour to better tailor messages for each group.

The platform also offers AI-powered product recommendations and syncs with your e-commerce platform’s data in real-time with detailed insights on the revenue generated by your e-mails. A free plan is available for up to 500 contacts.

 

3. Omnisend

 

 

Omnisend is another recommended platform for e-commerce businesses due to its pre-built workflows that include welcome greetings, abandoned cart messages and post-purchase information. Its drop-and-drag editor uses assets focused on e-commerce like discounts and recommendations to encourage users to shop.

The platform is free for up to 250 contacts and 500 e-mails per month.

 

 

4. Brevo

 

 

Brevo, formerly Sendinblue, is ideal for both marketing campaigns and transactional messages like order confirmations. For bigger, e-commerce businesses, Customer Relationship Management (CRM) features are already built in with live-chat options for added convenience.

Users can also make of use of the pay-per-email pricing structure which is great for businesses who have a big contact list but send fewer e-mails and the free plan accommodates up to 300 e-mails per day.

 

5. MailerLite

 

 

For those on a tight budget, MailerLite is one of the most affordable options where you still have access to a range of features. It boasts a drag-and-drop editor with A/B testing and pop-up forms. For those who are after advanced features, users can integrate it with e-commerce platforms and create survey forms.

Suitable for freelancers and small businesses, the platform is free for up to 1000 subscribers and 12,000 e-mails per month.

 

6. GetResponse

 

 

GetResponse is an all-in-one platform that combines e-mail marketing with landing pages and funnels. Users can browse pre-built templates or use an AI-powered e-mail generator. For those selling online, conversion funnels can be set up to guide customers through the process of making a purchase.

A free plan is available for up to 500 subscribers.